My annual solo birthday trip to NYC was wonderful. I packed a ton of stuff in three days and still didn’t get to do everything I wanted to do. The Tenement Museum was amazing and I could have gladly gone on every tour. The Morgan Library was gorgeous and so was the New York Public…
Happy end of August. Where did this month go? I’m not ready for fall. Anyway, I can’t let engagement marketing month go without talking about the Net Promoter Score (NPS). I really believe that this KPI is the single most important engagement metric a brand should track. It’s simple, concise, and a true reflection of…
As I’ve been writing about engagement marketing, I’m reminded that the focus must always be on the customer. The customer is the hero of the story and the story never ends. Great engagement marketing lasts the lifetime of that customer because customer loyalty is the ultimate goal. Engagement marketing focuses on creating meaningful interactions and…
Happy August! I’ve decided to dedicate my content this month to the topic of engagement marketing. I wrote about the meaning and importance of engagement marketing in my newsletter this week. I hope you’ll take a moment to click over and give it a read. For this blog post, let’s talk about the differences between…
Leaving a comfortable job can be a tough decision, but sometimes it’s necessary for personal or professional growth. Pursue the Passion asked six professionals, including me, to share their experiences of leaving comfortable jobs, from transitioning to entrepreneurship to changing professions for growth. Discover our stories and the challenges we faced in making these life-changing…
In my last blog, I reviewed the time-tested marketing channels that have been around for decades but are still relevant today. They can be a very lucrative part of any integrated marketing strategy. For this blog, let’s focus on digital marketing channels. These channels use technology to deliver content, and because we live our lives…
Happy Friday, dear reader! Let’s talk today about the marketing channels available when planning a marketing campaign. There are hundreds of choices, and not all are created equal. Plus, to be successful, it’s essential to plan a comprehensive, integrated marketing strategy. An integrated marketing strategy is a cohesive and coordinated approach to utilizing multiple marketing…
Happy July dear reader! I can’t believe we’ve turned the corner into the last half of 2023. Where has the year gone? This is the month when I wish time would slow down so I can enjoy the sun and warmth of summer. It will be cold again before we know it. I hope you…
If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals or turning off potential leads with emails that don’t address…
In kicking off this month of content about web content (so meta!), I said that I always think of any website as the digital front door of a brand. It is often the first time a person personally experiences a brand. It only takes 50 milliseconds for users to form an opinion of a website. It’s up…
