Below are samples of my work organized by industry and type of service. I hope you can feel how much I love my clients and what I do through my words. Should you need more examples of my work, don’t hesitate to ask. I am happy to provide any information you may need. You may view an entire list of the services I can help you with on my Services page.
Ghostwritten Brand Content for a Tech Recruiter
The client provides recruitment and resources for career growth to women in the tech industry. They needed an expert to write regular content that positioned the client as a thought leader in tech recruiting. I wrote two blogs a month for this client for about two years. The client reported increased web traffic and social media engagement.
The case study is available here.
Ghostwritten Blog Posts for a Nonprofit Aging Resource Hub
The client’s mission is to provide free resources and connections about aging at home. They needed an expert to write engaging content that provided readers relevant information and spotlighted their provider partners. I wrote one or two articles a month for this client for about a year. The client reported increased web traffic and engagement.
The case study is available here.
Ghostwritten Blog Posts for Hospital Wellness Blog
A local hospital system asked for several blog posts for their website focusing on common health and wellness issues. The blogs required me to interview SMEs, doctors and other medical professionals, and to write short and easy to read blogs that would appeal to the general public.
Blog Posts and Gated Content for a B2B Call Response System
A B2B phone and text sales call response system asked for monthly blog posts and occasional gated content to move sales leads closer to conversion.
Monthly Blog Posts for Medical Recruiter
An Arizona-based recruiter specializing in healthcare positions needed a monthly blog article highlighting their services and emphasizing their new remote and temporary work opportunities.
E-book for Senior Living Website
A new resourced-based website for older adults needed a downloadable e-book. I wrote each chapter as an individual article so they could be repurposed as articles and blog posts.
Gated Content for an Event Planning and Management SaaS
An event management and planning Software as a Service (SaaS) startup requested gated web content for their sales funnel.
B2B Website Copy
A transportation group needed a complete rewrite of their website, highlighting several revenue streams.
B2B Business Development Agency Blog Posts
The client asked for posts that outline the benefits of engaging a digital marketing agency and to show thought leadership.
Nonprofit Blog Posts
The client asked for posts that highlight their mission in order to inspire donors and volunteers to help.
Photographer Update to Brand Messaging
A photographer needed assistance in drafting a company mission statement as well as refining the company About Us page in a way that separates them from the competition.
B2B Digital Content Marketing Strategy
A national 3PL logistics and shipping company needed an e-book written offering potential customers actionable ideas to address the current trends in the shipping industry. I wrote the content using lists and headlines so that the resulting e-book could be repurposed as social media posts, video content and email content.
Nonprofit Brand Strategy
100+ year old social service organization recently decided to rebrand in order to appeal to millennials and engage a new group of donors and volunteers. In addition, the marketing strategy was changed to reflect a more relational approach instead of transactional. I lead the strategic engagement team on this project.
E-commerce Brand Strategy and Content
A national home furnishings ecommerce company asked for a rewrite of their About Us webpage and a corresponding script for a Our Story video. I wrote both following their brand standards reflecting their mission to be more than just a furniture company, but a lifestyle brand.
B2B Brand Strategy and Content
A national 3PL logistics and shipping company needed a brand video to play during trade shows in an exhibit booth. The client wanted an informative video that reflected their brand image which is young, approachable and fun. The video script I wrote created a short but completely brand-right video for my client.
Event Planning Web Content for SaaS startup
An event management and planning SaaS startup requested web content and resources including an e-book, checklists, basic instruction sheets and blog posts for their sales funnel. I wrote more than ten evergreen pieces that are posted in the resources section of their website and can be repurposed as blog and social media content.
Home Health Care Product Manuals
A national home health care product ecommerce retailer needed key product manuals rewritten to address customer service questions and concerns. I’ve rewritten more than 20 detailed product manuals as well as created several “Quick Start Guides” to insert into product packages that don’t need or have room for a booklet sized manual.
