Hello! My name is Pam Georgiana. I am a brand marketing professional located in Columbus, Ohio with decades of experience in:
- Brand Identity Discovery and Ideation
- Strategic Marketing Planning and Campaign Creation
- Brand and Marketing Content Creation
I believe that words bind us together as humans and that the best stories remind us of our humanity. I specialize in telling brand stories that engage and inspire using classic storytelling.
Your clients or stakeholders are always the hero of the content I write for you. Your brand is always the solution to their problem or conflict. Brand content should always be relevant and relatable to the reader. Using a storytelling arc is the best way to do that.
Writing the best piece of content is only the first step in successful content marketing. My decades of experience in leading marketing teams means that I understand the strategy behind the effective distribution of content for marketing and branding.
I am more than a great writer, I am an experienced brand strategist. I’ve helped many businesses and nonprofit organizations discover their authentic brand and use those insights to better engage their target audiences.
My favorite projects are when I get to help build a brand. Strategic branding is so important for any organization. That includes nonprofits and faith-based organization. Discovering and communicating your organization’s “Why” is crucial to building long-term relationships with donors, funders, volunteers, and other stakeholders.
My “Why” is making the world a better place. It’s why I worked for a nonprofit for more than 7 years before becoming a freelancer and volunteer as a member of the Columbus Museum of Art. My chihuahua Grandon may think differently. He thinks my “Why” is taking care of him. He’s not totally wrong. He definitely runs the household. When I am not writing or reading, you’ll find the two of us walking in the park or just around our neighborhood.
Here are some of my favorite books on branding, storytelling, marketing, and business.
- Start with Why by Simon Sinek
- Setting the Table by Danny Meyer
- The Power of Moments by Chip and Dan Heath
- Everybody Writes by Ann Handley
- Drive by Daniel Pink
- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
If you would like to read more about me, click the orange button to view my resume. If you’d like to schedule a discovery call to discuss working together, click the blue button to access my calendar.
Grandon says “Thank you for visiting Mom’s website!”
