The decision to rebrand is a significant one. It’s a journey that requires careful consideration, strategic planning, and, most importantly, effective communication. As leaders, it’s our responsibility to not only spearhead the rebranding effort but also to ensure that our stakeholders are fully informed and engaged every step of the way. The Humble Letter One…
If you read this blog and my LinkedIn newsletter regularly, you’ve heard me say this before. Branding in not marketing. I know I may sound like a broken record but it’s such a common yet dangerous misconception, especially for nonprofits and faith-based organizations. Your brand is an asset that must be developed, nurtured, and invested…
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
Both branding and marketing play an essential (yet different) role in communicating your mission and engaging supporters. Both are critical for survival. In this blog, I’ll explore the symbiotic relationship between emotions and logic in branding and marketing strategies, understanding how each plays a crucial role in achieving your organizational goals. Branding is the emotional…
As we progress up the brand framework pyramid, it’s time to discuss differentiators. An organization’s differentiators are foundational to building a brand that stands out, connects with stakeholders, and establishes a lasting presence in the community. Differentiators contribute to the value proposition, which I discussed in this week’s Content Marketing Musings. They communicate the specific…
One of the things I love about creating content marketing campaigns for a nonprofit is the abundance of stories you have at your fingertips. In the world of nonprofits, making a difference and driving positive change often starts with a compelling story of how that change has made the world better. Stories have the remarkable…
When I started freelancing as a copywriter, I focused on finding clients in B2C or D2C sectors because it seemed a better fit for my skills. After all, I spent 15 years working in restaurants and 13 years in corporate retail. I also thought B2C writing would be more fun. I loved working for Borders…
Happy end of August. Where did this month go? I’m not ready for fall. Anyway, I can’t let engagement marketing month go without talking about the Net Promoter Score (NPS). I really believe that this KPI is the single most important engagement metric a brand should track. It’s simple, concise, and a true reflection of…
As I’ve been writing about engagement marketing, I’m reminded that the focus must always be on the customer. The customer is the hero of the story and the story never ends. Great engagement marketing lasts the lifetime of that customer because customer loyalty is the ultimate goal. Engagement marketing focuses on creating meaningful interactions and…
