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The Essential Guide to Brand Guidelines for Nonprofits and Purpose-Driven Organizations

Over the last couple of months, I’ve been discussing how critical it is for nonprofits, faith-based organizations, and other purpose-driven organizations to uncover and give voice to an authentic and unique brand. Brand is so important to effectively communicating your mission, building strong long-term relationships with stakeholders, and driving meaningful impact. I use a pyramid

Brand Guidelines for Nonprofits

Why is Branding Important for Nonprofits? Studies show that people perceive brands the same way they perceive other people. These perceptions shade their feelings, both good and bad, towards a product or an organization. This includes nonprofits. Nonprofits should promote a positive brand identity in order to build trust and confidence in the mission. A

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