Product Marketing Archives

Content Ideas for Product-based Marketing

My focus this month is on product-based content. This is a kind of content focused on promoting a product or service. The goal of product-based content marketing is to provide the necessary information to potential customers so they can make an informed decision when purchasing the product or service. Additionally, product-based content can be used…

Product-based Content: Features vs. Benefits

Feb 11, 2023adminContent Marketing, Content Strategy, Marketing Strategy, Product Marketing, Storytellingproduct marketing, product-based content, storytelling

The main difference between product-based content and other marketing content is the focus. The story is specifically about the product instead of the brand or industry. The customer is still the hero of the story but the solution to their conflict is a very specific product or service. Don’t Forget Who the Hero Is It’s…