Marketing efforts during the post-purchase stage to build customer loyalty and advocacy are critical for brand growth and resilience. This month, we are discussing the customer journey and how engagement marketing to a brand’s success is nurturing a potential customer through the “spiral” that the typical journey has become. One of the aspects of this…
Happy November! What a year it has been! As I mentioned in my Content Marketing Musings article this week, I hoped to use this month’s posts to launch a new venture. But, alas, life happens, and I haven’t had the time to prepare the content. Instead, I will devote this month’s content to the customer…
Happy end of August. Where did this month go? I’m not ready for fall. Anyway, I can’t let engagement marketing month go without talking about the Net Promoter Score (NPS). I really believe that this KPI is the single most important engagement metric a brand should track. It’s simple, concise, and a true reflection of…
