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Beyond the Sale: Post-Purchase Marketing for Lasting Brand Loyalty and Advocacy

Marketing efforts during the post-purchase stage to build customer loyalty and advocacy are critical for brand growth and resilience. This month, we are discussing the customer journey and how engagement marketing to a brand’s success is nurturing a potential customer through the “spiral” that the typical journey has become. One of the aspects of this

Beyond the Funnel: The Dynamic Landscape of the Modern Customer Journey

Happy November! What a year it has been! As I mentioned in my Content Marketing Musings article this week, I hoped to use this month’s posts to launch a new venture. But, alas, life happens, and I haven’t had the time to prepare the content. Instead, I will devote this month’s content to the customer

Uncovering the Link Between Customer Satisfaction and Engagement Marketing

As I’ve been writing about engagement marketing, I’m reminded that the focus must always be on the customer. The customer is the hero of the story and the story never ends. Great engagement marketing lasts the lifetime of that customer because customer loyalty is the ultimate goal. Engagement marketing focuses on creating meaningful interactions and

Engagement Marketing vs. Transactional Marketing: Unraveling the Differences for Marketing Success

Happy August! I’ve decided to dedicate my content this month to the topic of engagement marketing. I wrote about the meaning and importance of engagement marketing in my newsletter this week. I hope you’ll take a moment to click over and give it a read. For this blog post, let’s talk about the differences between

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