One of the things I love about creating content marketing campaigns for a nonprofit is the abundance of stories you have at your fingertips. In the world of nonprofits, making a difference and driving positive change often starts with a compelling story of how that change has made the world better. Stories have the remarkable…
When I started freelancing as a copywriter, I focused on finding clients in B2C or D2C sectors because it seemed a better fit for my skills. After all, I spent 15 years working in restaurants and 13 years in corporate retail. I also thought B2C writing would be more fun. I loved working for Borders…
As I’ve been writing about engagement marketing, I’m reminded that the focus must always be on the customer. The customer is the hero of the story and the story never ends. Great engagement marketing lasts the lifetime of that customer because customer loyalty is the ultimate goal. Engagement marketing focuses on creating meaningful interactions and…
Happy August! I’ve decided to dedicate my content this month to the topic of engagement marketing. I wrote about the meaning and importance of engagement marketing in my newsletter this week. I hope you’ll take a moment to click over and give it a read. For this blog post, let’s talk about the differences between…
In my last blog, I reviewed the time-tested marketing channels that have been around for decades but are still relevant today. They can be a very lucrative part of any integrated marketing strategy. For this blog, let’s focus on digital marketing channels. These channels use technology to deliver content, and because we live our lives…
Happy Friday, dear reader! Let’s talk today about the marketing channels available when planning a marketing campaign. There are hundreds of choices, and not all are created equal. Plus, to be successful, it’s essential to plan a comprehensive, integrated marketing strategy. An integrated marketing strategy is a cohesive and coordinated approach to utilizing multiple marketing…
In kicking off this month of content about web content (so meta!), I said that I always think of any website as the digital front door of a brand. It is often the first time a person personally experiences a brand. It only takes 50 milliseconds for users to form an opinion of a website. It’s up…
A call to action (CTA) is one of the most important elements of any website. If visitors see a CTA that provides a clear, compelling reason to take action, they will. It’s the final step in a visitor’s journey through your site. It’s one thing to drive traffic to your site; it’s another thing to…
It’s a new month and that means a new theme for this blog and my LinkedIn newsletter, Content Marketing Musings. I decided to focus on web content this month. Web content is more than words on a website. It’s also images, video, graphics, and audio. All of it affects how a website is consumed by…
