TL/DR: Why do I ask for a project brief from my clients? Because I hate to disappoint them. Point blank, period. That’s the truth, no BS, no drama. I need a fully completed and well-thought-out brief to meet a client’s expectations. So many details go into a well-written piece of content and I can’t deliver…
If you are deploying a content marketing strategy for lead generation and nurturing, congratulations! You’ve come over to the bright side where owned content is recognized for the power and influence is has over the marketing funnel. But when it comes to creating your marketing content, are you working smarter, not harder? It is incredibly…
Lately I’ve been thinking about the word “should”. I’m realizing just how often I use this word, mainly when I am talking to myself. I “should” work this weekend. I “should” eat fruit instead of ice cream. And my personal favorite (NOT!), I “should” do another 30 minutes on the treadmill. Or course, “shouldn’t” is…
A promise made must be a promise kept — Aristotle We make promises every day. We promise our landlord we’ll pay rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward…
I didn’t really want to post a blog last week given how it ended. I’m not really sure I should post today either. But I was thinking this morning about this post I had written a couple of years ago about “othering” and how much damage it can do when writers, leaders, or anyone with…
In my last blog, I talked a little bit about how your customers are your best resource for information regarding your brand and insights into how you should create or change your messaging. When you ask them the right questions, they’ll tell you all you need to know. Most companies create a brand persona for…
As you can see, I write better than I speak. Let me expound on my thoughts on brand storytelling here. As I said, I think today’s consumer wants to feel connected to brands. They want to see how a brand fits into their lives and how their life fits with the brand. They want to…
Here’s a bonus video post for the week. A Video Tour of My Office (really an excuse to practice my video narration skills!)
My first video blog — yikes!
It’s been a long, difficult week for all of us. There were moments when I wondered if I should just go back to bed instead of facing reality. But I am blessed, and I can’t hide from the world when everyone else has to live in it. So, I’m going to recap some positive things…
