brand personality Archives

Your Brand Has a Personality

NOTE: This is an update of my blog post from March 2019 titled, “Would You Date This Brand?” Would you swipe left or right on Nike? Starbucks? Netflix? Seems like a silly question but think about it. We all have deep and meaningful long term relationships with our favorite brands. I personally will not get…

Brand Voices in Action

Sep 2, 2022adminBranding, Marketing Strategy, Social Media, StorytellingBrand Messaging, brand personality, Brand Strategy, brand tone, brand voice, Branding, Communication

I’ve written a couple of blogs recently about brand voice and tone which got me thinking about some of my favorite Columbus brands that have a distinctive voice. So, I thought I’d share some examples here as an illustration of what a brand voice is and how important it can be to an overall brand.…