Happy August! I’ve decided to dedicate my content this month to the topic of engagement marketing. I wrote about the meaning and importance of engagement marketing in my newsletter this week. I hope you’ll take a moment to click over and give it a read. For this blog post, let’s talk about the differences between…
In my last blog, I reviewed the time-tested marketing channels that have been around for decades but are still relevant today. They can be a very lucrative part of any integrated marketing strategy. For this blog, let’s focus on digital marketing channels. These channels use technology to deliver content, and because we live our lives…
Happy Friday, dear reader! Let’s talk today about the marketing channels available when planning a marketing campaign. There are hundreds of choices, and not all are created equal. Plus, to be successful, it’s essential to plan a comprehensive, integrated marketing strategy. An integrated marketing strategy is a cohesive and coordinated approach to utilizing multiple marketing…
Happy July dear reader! I can’t believe we’ve turned the corner into the last half of 2023. Where has the year gone? This is the month when I wish time would slow down so I can enjoy the sun and warmth of summer. It will be cold again before we know it. I hope you…
A call to action (CTA) is one of the most important elements of any website. If visitors see a CTA that provides a clear, compelling reason to take action, they will. It’s the final step in a visitor’s journey through your site. It’s one thing to drive traffic to your site; it’s another thing to…
It’s a new month and that means a new theme for this blog and my LinkedIn newsletter, Content Marketing Musings. I decided to focus on web content this month. Web content is more than words on a website. It’s also images, video, graphics, and audio. All of it affects how a website is consumed by…
My focus this month is on product-based content. This is a kind of content focused on promoting a product or service. The goal of product-based content marketing is to provide the necessary information to potential customers so they can make an informed decision when purchasing the product or service. Additionally, product-based content can be used…
The main difference between product-based content and other marketing content is the focus. The story is specifically about the product instead of the brand or industry. The customer is still the hero of the story but the solution to their conflict is a very specific product or service. Don’t Forget Who the Hero Is It’s…
For this week’s musings on thought leadership, I present to you, dear reader, a case study. This case study highlights ghostwritten work I’ve written (and am still doing) for a long-term client over the last two years. The Client The client provides recruitment and resources for career growth to women in the tech industry. They…
Recently I’ve been lucky enough to be asked to collaborate with other experts on content marketing strategy. Here are a few of my submissions. From Terkel — What are some questions freelancers should ask clients? My answer: Do you have a brand guide? No freelancer worth their fee would do a job without asking for…
