marketing Archives - Pam Georgiana

Exploring the Top Digital Marketing Channels: A Guide to the Best Strategies

In my last blog, I reviewed the time-tested marketing channels that have been around for decades but are still relevant today. They can be a very lucrative part of any integrated marketing strategy. For this blog, let’s focus on digital marketing channels. These channels use technology to deliver content, and because we live our lives…

The Benefits of Collaboration Between Sales and Marketing

You may have read my past blogs on how I think that customers are your best resource for insights into how you should promote your brand. When you ask them the right questions, they’ll tell you all you need to know. While direct contact with customers is very important, I’ve also learned that your sales…