I always tell my clients to think of their website as more than just a digital communication channel; it’s the heart of an organization’s online identity. A website is, quite literally, your digital front door. It is most likely the first place people will go when they want to learn more about a nonprofit. If…
Why is Branding Important for Nonprofits? Studies show that people perceive brands the same way they perceive other people. These perceptions shade their feelings, both good and bad, towards a product or an organization. This includes nonprofits. Nonprofits should promote a positive brand identity in order to build trust and confidence in the mission. A…
One of the things I love about creating content marketing campaigns for a nonprofit is the abundance of stories you have at your fingertips. In the world of nonprofits, making a difference and driving positive change often starts with a compelling story of how that change has made the world better. Stories have the remarkable…
Let’s talk about writing for HR-related clients. The power of words cannot be underestimated when writing for hiring managers, recruiters, trainers, and job coaches. Every sentence, message, and communication can attract top talent, enhance development, build meaningful connections, and shape the trajectory of individuals’ and clients’ journeys. Words can inspire, persuade, and propel people toward…
When I started freelancing as a copywriter, I focused on finding clients in B2C or D2C sectors because it seemed a better fit for my skills. After all, I spent 15 years working in restaurants and 13 years in corporate retail. I also thought B2C writing would be more fun. I loved working for Borders…
Happy September! For this month, I’m delving into the world of writing for niches – a strategic approach that every content writer should follow. Just as businesses target specific markets, writers should focus on a distinct reader group. Think of niche writing as tailoring your content for a specific audience. Instead of a general approach,…
My annual solo birthday trip to NYC was wonderful. I packed a ton of stuff in three days and still didn’t get to do everything I wanted to do. The Tenement Museum was amazing and I could have gladly gone on every tour. The Morgan Library was gorgeous and so was the New York Public…
Happy end of August. Where did this month go? I’m not ready for fall. Anyway, I can’t let engagement marketing month go without talking about the Net Promoter Score (NPS). I really believe that this KPI is the single most important engagement metric a brand should track. It’s simple, concise, and a true reflection of…
As I’ve been writing about engagement marketing, I’m reminded that the focus must always be on the customer. The customer is the hero of the story and the story never ends. Great engagement marketing lasts the lifetime of that customer because customer loyalty is the ultimate goal. Engagement marketing focuses on creating meaningful interactions and…
