This month, I’ve been discussing how nonprofits and faith-based organizations need a cohesive and credible brand to be competitive and impactful in this fast-paced world. Why? Because, building an identity as a mission-driven organization committed to addressing a specific need can strongly connect your organization with your target audience, fostering engagement from both those seeking…
As you may have read here on this blog or on my Content Marketing Musings newsletter, I’ve chosen the words Open, Position, and Balance as my focus words for 2024. To me, these words represent the things I need to do this year to optimize my time, deepen my business client list, and strengthen my…
Every year, Chris Brogan identifies the three words that will guide his actions and decisions for the year. His words for 2023 were Master, Pleasure, Gather. For 2006 (the first year he did this) they were Ask, Do, and Share. I look forward to finding out what they are every year. The words should point…
Despite the continued threat of a recession (or maybe because of it), the gig economy is alive and well. Studies have reported that freelancers are overall happier and more satisfied with their work/life balance. I am one of these happy freelancers. Leaving my Vice President of Marketing job to work full-time as a freelance brand…
This month, I’m writing about the things I’ve learned over the last year. For this post, I am repurposing a newsletter article I wrote about learning to sell my skills. As a marketer, I understand how to craft a compelling message that speaks to a target audience and offers value that addresses their pain points.…
I was honored to share my thoughts on influencer marketing and social proof for She Owns It. Here’s the link to the article. Please read and share! https://sheownsit.com/social-proof-elevating-your-brands-credibility/ For more content on brand advocacy and social proof, please subscribe to my newsletter, Content Marketing Musings.
Happy Black Friday! I hope you had a wonderful Thanksgiving, dear reader, and are now contributing to the global economy through holiday gift shopping. I splurged on some new books thanks to Amazon’s Black Friday Deals and a discounted hotel room for my annual trip to New York City. I know my priorities! Books and…
Marketing efforts during the post-purchase stage to build customer loyalty and advocacy are critical for brand growth and resilience. This month, we are discussing the customer journey and how engagement marketing to a brand’s success is nurturing a potential customer through the “spiral” that the typical journey has become. One of the aspects of this…
Happy November! What a year it has been! As I mentioned in my Content Marketing Musings article this week, I hoped to use this month’s posts to launch a new venture. But, alas, life happens, and I haven’t had the time to prepare the content. Instead, I will devote this month’s content to the customer…
