I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? Read my latest LinkedIn newsletter to find out. #socialproof #contentmarketing #influencermarketing #contenwriter #freelancewriter #freelancer #brandmarketing #brandstrategy
I thought I would share some samples of content marketing, both stuff I’ve written and some of my favorite examples I’ve found through research. Let’s start with content created for customers in the Awareness stage of the buyer journey. As a reminder, the customer is grappling with a problem and is starting to research a…
To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel). Check out my recommendation below. Ask Your Customers What They WantContent marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be…
I’ve written a couple of blogs recently about brand voice and tone which got me thinking about some of my favorite Columbus brands that have a distinctive voice. So, I thought I’d share some examples here as an illustration of what a brand voice is and how important it can be to an overall brand.…
I’ve written about the importance of brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the reader to want to help…
I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and started showing signs of ambition and independence, she…
In my last blog, I talked a little bit about how your customers are your best resource for information regarding your brand and insights into how you should create or change your messaging. When you ask them the right questions, they’ll tell you all you need to know. Most companies create a brand persona for…
As you can see, I write better than I speak. Let me expound on my thoughts on brand storytelling here. As I said, I think today’s consumer wants to feel connected to brands. They want to see how a brand fits into their lives and how their life fits with the brand. They want to…
My first video blog — yikes!
