Over the last couple of months, I’ve been discussing how critical it is for nonprofits, faith-based organizations, and other purpose-driven organizations to uncover and give voice to an authentic and unique brand. Brand is so important to effectively communicating your mission, building strong long-term relationships with stakeholders, and driving meaningful impact. I use a pyramid…
Last week, I wrote an article about brand messaging pillars. Brand messaging pillars are the three to four messages that help stakeholders understand what makes your organization unique and why they should learn more and get involved. The best pillars are built into your organization’s brand framework. As with every other brand element, your pillars…
In my last few posts in this blog and in my Content Marketing Musings newsletter, I’ve laid out the process of building a mission-driven nonprofit brand, using the brand pyramid framework. This week, I highlighted the importance of creating a personality for your brand. Every brand has a personality — a set of human-like characteristics,…
Happy August! I’ve decided to dedicate my content this month to the topic of engagement marketing. I wrote about the meaning and importance of engagement marketing in my newsletter this week. I hope you’ll take a moment to click over and give it a read. For this blog post, let’s talk about the differences between…
So far during Brand Month, I’ve talked about how mission, values, purpose, vision and voice contribute to making up a complete brand. Today, I want to talk about how positioning contributes to your brand. Brand positioning is deciding how your brand is differentiated in the minds of your customers. The goal is to position your…
NOTE: This is an update of my blog post from March 2019 titled, “Would You Date This Brand?” Would you swipe left or right on Nike? Starbucks? Netflix? Seems like a silly question but think about it. We all have deep and meaningful long term relationships with our favorite brands. I personally will not get…
It’s a mystery to me how many times I ask a client if they have a brand guide to share and they look at me like I’m speaking a different language. A company’s brand is so critical to its success. I can’t believe so many business leaders don’t document their brand and lock down how…
Happy March! I can’t believe we are already in the third month of the year. Where has the time gone? I’ve decided March is going to be BRAND month for this blog and my LinkedIn newsletter. This makes me very happy because it is one of my favorite topics. I’ve got lots of ideas, tips,…
For this week’s musings on thought leadership, I present to you, dear reader, a case study. This case study highlights ghostwritten work I’ve written (and am still doing) for a long-term client over the last two years. The Client The client provides recruitment and resources for career growth to women in the tech industry. They…
If you read my LinkedIn newsletter, you know that I will be musing about Thought Leadership this month both there and here on this blog. This is one of my most favorite content marketing topics because I think it’s such a powerful way to enhance a brand and it’s a lot of fun to write.…
