In my most recent newsletter, I discuss how the human conflict of logic versus emotion plays out in our purchasing decisions and how marketing professionals should understand this conflict to be effective. #marketingstrategy #consumerbehavior #contentmarketing #freelancewriter #contentwriter #marketingcommunications #communicationstrategy #consumerinsights https://www.linkedin.com/pulse/notice-what-say-do-pamela-georgiana-mba
A brand story is a cohesive narrative that incorporates the facts, characteristics, thoughts, and emotions created by your brand. Unlike copywriting, which is about showing and telling about your brand, a story inspires an emotional reaction because when done right, it places your customer in the center of the action. Stories are persuasive because we’re…
Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba
Happy Thanksgiving! I hope everyone had a wonderful holiday. I am very thankful for so many things. It’s been a good year. I’m taking some time off this week. To be honest, I’m trying to take time off. I’m really bad at it. Anyway, I’m in Florida at the beach. The beach has always been…
Planning for 2023 is well underway for most businesses, but I am just getting started. But, since I’ve decided to limit the “shoulda, coulda, woulda” mentality in my life, I’ve given myself some grace on the timing. My lateness is fine. I’ll catch up eventually. Anyway, I’ve started working on my 2023 content calendar for…
I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? Read my latest LinkedIn newsletter to find out. #socialproof #contentmarketing #influencermarketing #contenwriter #freelancewriter #freelancer #brandmarketing #brandstrategy
If your brand is committed to content marketing, you need a content calendar. This valuable tool will help focus your marketing efforts. Without a calendar, you risk wasting your budget on ad campaigns that don’t address your goals or turning off potential leads with emails that don’t address their needs or concerns. A content calendar…
My third Content Marketing Musings newsletter is here! This one is on the importance of writing simple B2B content that anyone can read. Please read and share. https://www.linkedin.com/newsletters/content-marketing-musings-6989038730997108736/
