If you read my LinkedIn newsletter, you know that I will be musing about Thought Leadership this month both there and here on this blog. This is one of my most favorite content marketing topics because I think it’s such a powerful way to enhance a brand and it’s a lot of fun to write.…
TL:DR: What a nutty, unexpected, and exhilarating year! I’ve seen so many blog writers posting pieces of their predictions for 2023 or a wrap-up of 2022 this week. I might as well jump on the bandwagon. This last year has shown me just how terrible I am at predicting the future so reflections it is!…
Recently, I’ve been researching influencer marketing for an article I am writing. It has become a massive business. What started as a way to leverage customer reviews and build social proof online has become a lucrative paid marketing tool. The total amount of money spent on influencer marketing this year is estimated at $16.4 billion…
In my most recent newsletter, I discuss how the human conflict of logic versus emotion plays out in our purchasing decisions and how marketing professionals should understand this conflict to be effective. #marketingstrategy #consumerbehavior #contentmarketing #freelancewriter #contentwriter #marketingcommunications #communicationstrategy #consumerinsights https://www.linkedin.com/pulse/notice-what-say-do-pamela-georgiana-mba
A brand story is a cohesive narrative that incorporates the facts, characteristics, thoughts, and emotions created by your brand. Unlike copywriting, which is about showing and telling about your brand, a story inspires an emotional reaction because when done right, it places your customer in the center of the action. Stories are persuasive because we’re…
Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba
Happy Thanksgiving! I hope everyone had a wonderful holiday. I am very thankful for so many things. It’s been a good year. I’m taking some time off this week. To be honest, I’m trying to take time off. I’m really bad at it. Anyway, I’m in Florida at the beach. The beach has always been…
Planning for 2023 is well underway for most businesses, but I am just getting started. But, since I’ve decided to limit the “shoulda, coulda, woulda” mentality in my life, I’ve given myself some grace on the timing. My lateness is fine. I’ll catch up eventually. Anyway, I’ve started working on my 2023 content calendar for…
I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
