This is an excerpt of a blog written for CallDrip and published in January 2022. In the business world, the one constant we can always depend on is change. Change can take the form of new markets opening up, innovations in tech, the invention of new products, global changes in policy, or a combination of…
Payaway the Layaway Blog We all know how we spend our Thanksgiving Weekend. It is turkey and family on Thursday, holiday deals at the mall on Friday, and online on Monday. But don’t forget Giving Tuesday, which is the day set aside to give to your favorite nonprofit organizations. It’s become an American tradition, but…
I fell into marketing after I burned out in the hospitality field. I took marketing courses in college as part of my business minor and had plenty of experience marketing my own business but I was not what you would call an expert. I’m sure I’m not the only one who discovered their talent for…
https://www.classy.org/blog/strengthen-brand-epo-media-model/ Click on the link above to read my latest contribution to Classy.org.
The global pandemic has thrust virtual events into the spotlight. As much as we love the face-to-face interaction of in-person events, today’s planners need to get on board with the digital versions or risk being left behind. What Exactly Is a Virtual Event?It’s more than just live streaming. Virtual events are any occasion at which…
How long have we been working from home? Three months? Four? It seems like both two days and ten years. I have to be honest. This new normal is great. As the most introverted of introverts, I love staying home. I would much rather spend a quiet day reading, walking my dog, researching some obscure…
These are unprecedented times. I know we are all tired of this expression but it’s completely true. The world has turned upside down. Everything has changed from the way we work to the way we interact with others. Our lives have gone online, even more than before. Since we can’t gather in groups, we’ve turned…
As we hunker down in our homes to ride out this deadly pandemic, a lot of well-deserved thanks and love is being spread out around the world to healthcare workers as they risk their lives every day to treat and save the victims of COVID-19. They are true heroes. But they are not the only…
My latest on Classy.org
There have been plenty of research done on what kind of communications and messaging appeals to donors and drives them to give. Most have concluded that quantifiable and personal impact statements where donors can see how their money helps others are the most effective strategy. The more concrete and personal the impact story is, the…
