“Decisions are made by those who show up.” — Aaron Sorkin I loved the television show “West Wing.” I thought it was so brilliantly written. The dialogue was witty, smart, and thought-provoking. The stories were memorable. Up until then, I had never really paid much attention to politics or even voted regularly. And I’m ashamed…
The second edition of my LinkedIn newsletter is here! It outlines my writing process. I hope you find my content interesting and useful. If you do, please share it with your network. https://www.linkedin.com/newsletters/content-marketing-musings-6989038730997108736/
You may have read my past blogs on how I think that customers are your best resource for insights into how you should promote your brand. When you ask them the right questions, they’ll tell you all you need to know. While direct contact with customers is very important, I’ve also learned that your sales…
Someone I admire suggested I start a LinkedIn newsletter and I thought “Why not?” So, here is my first edition. Please read and share if you find my content useful. https://www.linkedin.com/pulse/learning-sell-my-skills-pamela-georgiana-mba/?trackingId=x7p211okQiaky78snfmhhg%3D%3D
This is a blog I wrote two years ago about building brand awareness from the nonprofit perspective. I thought I’d repurpose it from a business perspective. Branding is important no matter the circumstances. The Internet is a noisy place. There are approximately 4.33 billion active Internet users around the world. These users visit the approximately…
October marks six months since taking my writing business full-time. It’s been both satisfying and terrifying. I’ve learned so much about business and about myself. I have a long way to go before I feel like my business is successful but I have hope. And meanwhile, I’m having the time of my life. I thought…
I am a huge scaredy-cat so Halloween is not my favorite holiday. I can’t watch horror movies without having nightmares. In high school, I ran out of the movie Ghoulies and waited for my friends in the lobby for it to end. Forget about haunted houses! I’d be a wreak. But in the spirit of…
I thought I would share some samples of content marketing, both stuff I’ve written and some of my favorite examples I’ve found through research. Let’s start with content created for customers in the Awareness stage of the buyer journey. As a reminder, the customer is grappling with a problem and is starting to research a…
To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel). Check out my recommendation below. Ask Your Customers What They WantContent marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be…
Earlier this week, I wrote a LinkedIn post on the differences between content writing and copywriting. I thought I would elaborate a little more on content writing and how brands can use content as a marketing strategy. So, to recap: Content writing is usually long-form pieces like blogs, articles, case studies, whitepapers, and e-books. Content…
