The Best Brands Tell a Story
A brand story is a cohesive narrative that incorporates the facts, characteristics, thoughts, and emotions created by your brand. Unlike copywriting, which is about showing and telling about your brand, a story inspires an emotional reaction because when done right, it places your customer in the center of the action. Stories are persuasive because we’re…
My Take on Giving Tuesday
Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba
My Happy Place
Happy Thanksgiving! I hope everyone had a wonderful holiday. I am very thankful for so many things. It’s been a good year. I’m taking some time off this week. To be honest, I’m trying to take time off. I’m really bad at it. Anyway, I’m in Florida at the beach. The beach has always been…
2023 Content Planning
Planning for 2023 is well underway for most businesses, but I am just getting started. But, since I’ve decided to limit the “shoulda, coulda, woulda” mentality in my life, I’ve given myself some grace on the timing. My lateness is fine. I’ll catch up eventually. Anyway, I’ve started working on my 2023 content calendar for…
5 Benefits of Content Marketing
I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
Social Proof
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? Read my latest LinkedIn newsletter to find out. #socialproof #contentmarketing #influencermarketing #contenwriter #freelancewriter #freelancer #brandmarketing #brandstrategy
How to Build a Content Marketing Calendar
If your brand is committed to content marketing, you need a content calendar. This valuable tool will help focus your marketing efforts. Without a calendar, you risk wasting your budget on ad campaigns that don’t address your goals or turning off potential leads with emails that don’t address their needs or concerns. A content calendar…
B2B Writing Made Simple
My third Content Marketing Musings newsletter is here! This one is on the importance of writing simple B2B content that anyone can read. Please read and share. https://www.linkedin.com/newsletters/content-marketing-musings-6989038730997108736/
It’s a Privilege to Vote
“Decisions are made by those who show up.” — Aaron Sorkin I loved the television show “West Wing.” I thought it was so brilliantly written. The dialogue was witty, smart, and thought-provoking. The stories were memorable. Up until then, I had never really paid much attention to politics or even voted regularly. And I’m ashamed…
