Earlier this week, I wrote a LinkedIn post on the differences between content writing and copywriting. I thought I would elaborate a little more on content writing and how brands can use content as a marketing strategy. So, to recap: Content writing is usually long-form pieces like blogs, articles, case studies, whitepapers, and e-books. Content…
I’ve taken the plunge. I’ve thrown caution to the wind. I’m going for it. I’m going for broke. I’m jumping in with both feet. What other cliches can I use? For what you may say? I’ll happily tell you. I am officially a full-time self-employed freelance content creator and branding consultant. I will miss my…
Payaway the Layaway Blog We all know how we spend our Thanksgiving Weekend. It is turkey and family on Thursday, holiday deals at the mall on Friday, and online on Monday. But don’t forget Giving Tuesday, which is the day set aside to give to your favorite nonprofit organizations. It’s become an American tradition, but…
I fell into marketing after I burned out in the hospitality field. I took marketing courses in college as part of my business minor and had plenty of experience marketing my own business but I was not what you would call an expert. I’m sure I’m not the only one who discovered their talent for…
My latest on Classy.org
Posted on Classy.org https://www.classy.org/blog/relationship-marketing-builds-nonprofit-champions/
As the Vice President of Engagement for a regional social service agency, I am responsible for creating meaningful opportunities for critical constituency groups like donors and volunteers to connect with our mission. The best way to do this is by sharing real-life stories of our clients and how our services assist them in bettering their…
January 7, 2019, Posted on Columbus Chapter of American Marketing Association website
