Pam's Blog - Page 4 of 17 - Pamela Georgiana - Disruptive ideas that change the world

Building Loyalty That Lasts: How Exceptional Brand Experiences Drive Long-Term Support for Nonprofits

Sep 20, 2024pgeorgianaBranding, Digital Engagement, Engagement Marketing, Nonprofit, Volunteering

In a world of nonstop digital noise and competition over limited funding resources, consistently providing a positive experience can be crucial for building long-term loyalty among stakeholders—whether donors, customers, or clients. When people engage with a organization, they form perceptions based on every touchpoint, from in-person services to digital communication. Brands that focus on delivering…

How Do You Know if Your Brand is Strong?

Sep 6, 2024pgeorgianaBranding

Assessing nonprofit brand strength isn’t just a fun marketing exercise. It’s essential to ensuring your organization is trusted, remembered, and respected. A strong brand helps build lasting relationships, inspires action, and reinforces your credibility in a crowded sector. Your marketing budget is not a measure of a strong brand. Revenue is not a measure of…

My Once a Year Personal Post

Aug 23, 2024pgeorgianaPersonal Growth

Where has August gone? I could swear it was just July a minute ago! I’ve been remiss in posting here this month but it’s because I’ve been super busy with work and I took a long weekend for my annual trip to NYC. So, I’m giving myself grace on the non-posting. I had good reasons!…

Playing the Long Game: Balancing Brand Building and Short-Term Wins

Jul 26, 2024pgeorgianaBranding, Guest Posts, Marketing Strategy

I was honored to contribute to an article for the AMA Phoenix Chapter about balancing brand building with marketing strategies. Please read and share. For more information about my services, please click here. To schedule a discovery call, please click here. Tweet

The New Paradigm in Volunteering — Neither Growing nor Fading

Jul 19, 2024pgeorgianaBranding, Engagement Marketing, Nonprofit, Thought Leadership, Volunteering

After writing the blog post last week on the need for nonprofits to focus on building an engaged volunteer force, I came across a study recently published by The Journal of Marketing that hypothesizes that today’s volunteer doesn’t want to be intimately involved with the organizations they donate their time to. The writers call this…

Trust Matters: The Value of Committed Volunteers

Jul 12, 2024pgeorgianaEngagement Marketing, Leadership, Nonprofit, Volunteering

As a nonprofit leader, your days are filled with managing programs, engaging with donors, and planning for an impactful future. With so many essential tasks on your plate, finding time and resources to manage volunteers can be daunting. A robust and ongoing volunteer program is more crucial than ever. The new Trust in Nonprofits and…

Investing Time in Foundational Brand Work

Jun 21, 2024pgeorgianaBranding, Guest Posts, Thought Leadership

I had the opportunity to share my thoughts about foundational brand work in an article titled, What Are Examples of Challenges Faced During Rebranding Initiatives? thanks to Advertising Interviews and Featured. I shared my insights on the importance of investing time and resources in foundational brand work and the challenge of convincing leaders who want…

From Messy to Memorable: The Importance of Brand Consistency for Nonprofits

Jun 14, 2024pgeorgianaBranding, Marketing Strategy, Nonprofit

It can’t be more clear. A consistent brand is essential to the sustainability and impact of any nonprofit. When a brand is consistent in message, voice, tone, look, and mission across all communication channels, trust, credibility, and clear communication are nurtured. To make a positive impact, a strong, cohesive brand helps attract and retain donors,…

The Human Element: Humanizing Your Nonprofit’s Brand for Greater Connection

May 31, 2024pgeorgianaBranding, Storytelling

In the crowded world of nonprofit organizations, standing out can be a significant challenge. With so many causes vying for attention and support, how can your nonprofit resonate more deeply with potential donors, volunteers, and beneficiaries? The answer lies in humanizing your brand. By showcasing the people behind your mission—your dedicated staff, passionate volunteers, and…

Effective Tactics to Enhance Brand Engagement On a Limited Budget

May 24, 2024pgeorgianaBranding, Guest posts and articles, Nonprofit, Thought Leadership

I provided insights to Advertising Interviews about an effective tactic to enhance brand engagement on a limited budget. My take was to engage your internal stakeholders as brand ambassadors. Please read and share! https://advertisinginterviews.com/qa/what-are-effective-tactics-to-enhance-brand-engagement-on-a-limited-budget Tweet