It can’t be more clear. A consistent brand is essential to the sustainability and impact of any nonprofit. When a brand is consistent in message, voice, tone, look, and mission across all communication channels, trust, credibility, and clear communication are nurtured. To make a positive impact, a strong, cohesive brand helps attract and retain donors,…
In the crowded world of nonprofit organizations, standing out can be a significant challenge. With so many causes vying for attention and support, how can your nonprofit resonate more deeply with potential donors, volunteers, and beneficiaries? The answer lies in humanizing your brand. By showcasing the people behind your mission—your dedicated staff, passionate volunteers, and…
I provided insights to Advertising Interviews about an effective tactic to enhance brand engagement on a limited budget. My take was to engage your internal stakeholders as brand ambassadors. Please read and share! https://advertisinginterviews.com/qa/what-are-effective-tactics-to-enhance-brand-engagement-on-a-limited-budget Tweet
In the hustle and bustle of day-to-day operations at nonprofit organizations, brand strategy often takes a backseat to more tangible activities like serving clients, fundraising, and program development. Some leaders even feel that branding isn’t an activity they should participate in. If you’ve read any of my recent blogs or articles, you’ll know what I…
The decision to rebrand is a significant one. It’s a journey that requires careful consideration, strategic planning, and, most importantly, effective communication. As leaders, it’s our responsibility to not only spearhead the rebranding effort but also to ensure that our stakeholders are fully informed and engaged every step of the way. The Humble Letter One…
If you read this blog and my LinkedIn newsletter regularly, you’ve heard me say this before. Branding in not marketing. I know I may sound like a broken record but it’s such a common yet dangerous misconception, especially for nonprofits and faith-based organizations. Your brand is an asset that must be developed, nurtured, and invested…
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
I was offered an opportunity to share my thoughts on nonprofit storytelling in article answering the question “How Does Storytelling in Content Enhance Brand Identity?”, thanks to ContentGap.io and Featured! I shared my insights on how storytelling is so crucial for nonprofits because driving positive change often starts with a compelling and personal story of…
Both branding and marketing play an essential (yet different) role in communicating your mission and engaging supporters. Both are critical for survival. In this blog, I’ll explore the symbiotic relationship between emotional branding and logical marketing strategies. Let’s understand how each plays a crucial role in achieving your organizational goals. Branding is the emotional heartbeat…
You’ve launched your new brand and your internal stakeholders are completely onboard. Congratulations! Take a breath. Now, are you done? No! Don’t you want to know how your hard work is impacting your organization? Wouldn’t it be great to see how your external stakeholders are perceiving your new brand? Yes! Read on! One of the…
