Let’s be honest: marketing with a shoestring budget can feel impossible. When you’re a mission-driven organization with a small comms team and limited resources, it’s easy to feel like you’re constantly behind the curve. This is especially true now that threats of funding cuts loom. Yet now is the time to accelerate your efforts. Elevating…
Nonprofits evolve over time. Programs grow, organizations merge, communities change, and sometimes even the mission expands to meet new needs. But all too often, branding doesn’t keep up. This disconnect, known as mission drift, can quietly erode your organization’s relevance and impact. If your message no longer reflects your work, it might be time for…
In grant proposals, annual reports, and case statements, it’s tempting to list program outcomes as straight statistics: Those numbers matter, but they don’t tell the whole story. In a recent article from Candid, the authors recommend describing a program’s impact using “specific, measurable, time-bound terms to help funders see the difference you’re making.” I agree!…
If you’re leading a mission-driven organization, internal branding for nonprofits isn’t optional. It’s essential. Here’s a startling fact. Only 4 in 10 employees say they know what their organization stands for. Here’s another one. 2 in 10 feel connected to their employer. That’s a problem. It’s also an opportunity. As nonprofit leaders, we talk a…
In this week’s LinkedIn article, I wrote about how nonprofits can rise above today’s uncertainty by anchoring communications in hopeful stories of mission-driven impact. My theory is that nonprofits have a unique opportunity to highlight the positive impact of their daily work (and thereby inspire new support) rather than the steady drumbeat of bad news…
Want to hear something wonderful? People are more generous than we often give them credit for. According to the 2025 Generosity Report from Neon One, donors don’t just give money once. They show up in all kinds of meaningful ways. In fact: That’s powerful. That’s generosity. And it deserves to be celebrated and nurtured. Are…
I may be preaching to the choir here, but I feel like I need to debunk two widespread (and harmful) misconceptions plaguing our society right now. Here they are: 1. Nonprofits are only for “the less fortunate.” AND 2. Charitable giving is about helping someone else. Yes, these things are true, but they’re not the…
Recently, I was talking with a nonprofit leader about marketing. Like so many of us, she was facing a familiar challenge: as a one-woman marketing and fundraising show, how could she possibly manage both traditional and digital communications effectively? She knew her website needed work. She hadn’t updated social media channels in months. But between…
One of the biggest challenges nonprofit leaders face is staying consistent in their brand messaging strategy, especially when content is being created by multiple people across departments, campaigns, and platforms. That’s why I created a resource that I wish I had earlier in my career: this guide to messaging pillars and content templates. This free…
In 2024, something remarkable happened. More than half of nonprofits in the M&R Benchmarks study took intentional steps to understand their audiences. According to the 2025 report (linked) 52% of participating organizations conducted some form of donor research, from surveys to interviews, to learn what really motivates their supporters. It’s hard to believe it took…
