Webinar Recording and Slides
Many nonprofit leaders feel an immediate resistance to the idea of branding–what I often call the “ick factor.” It can feel too corporate, too commercial, or disconnected from the heart of mission-driven work. But in reality, brand is simply how your mission is understood, trusted, and acted on. It’s organizational asset that must be nurtured and protected.
In this webinar on Overcoming the Ick Factor, I walk through how to move past that discomfort and start using brand as a practical, strategic foundation for clearer messaging, stronger alignment, better strategic planning, and greater impact. Below, you’ll find both the full video and the slides from the session so you can explore the ideas in the format that works best for you. There are also links to more resources in the slide deck.
Thanks to the Nonprofit Learning Lab and the Association of Consultants to Nonprofits for hosting me!
Ready to Take the Next Step?
Have you gotten over the “ick factor”, yet?
If my presentation sparked questions about your own brand or where clarity may be missing, I’d love to help. Let’s talk about your organization, your goals, and where brand can better support your impact.
