Many nonprofit leaders underestimate the power of branding, assuming it’s just about logos, ads, and taglines. But nonprofit brand strategy is so much more than that. Branding is the process of creating a strong, memorable presence that builds trust, deepens engagement, and drives long-term sustainability. Your brand is your reputation, that feeling people get in…
Happy Valentine’s Day and Random of Acts of Kindness Week! I hope you have a wonderful day full of love and kindness. I don’t know about you but I need it. Today I want to talk about love. Valentine’s Day is a great time to reflect on the relationships that make your nonprofit’s work possible—your…
In a landmark decision, the Boy Scouts of America (BSA) has recently rebranded to Scouting America, effective tomorrow, February 8, 2025. This change, coinciding with the organization’s 115th anniversary, is more than just a name update—it is a strategic move to protect and maintain the long-term impact of the organization. This is the power of…
Still having trouble pinpointing the differences between brand and marketing? It’s understandable. The business world uses the terms interchangeably. There is a distinct connection between the two. But they are not the same. Think of it this way. Your brand is the heart of your organization. Your marketing is your voice. Your brand defines who…
Let’s face it—standing out as a nonprofit these days is tough. With so many organizations vying for attention and donor dollars, how do you make sure your message gets heard? One solution: team up with influencers. Yes, the same people who recommend their favorite skincare products or post viral TikTok dances can be powerful allies…
Branding vs. marketing for nonprofits. It’s a common misconception for many leaders. “Branding” and “marketing” are often used interchangeably. They are not, however, the same thing. For nonprofits, understanding the distinction and connection between these two forces is essential for creating an impactful organization. Branding builds trust and identity, while marketing drives engagement and action.…
As I reflect on this year and plan for what’s next, I decided to revisit the articles I wrote in my Content Marketing Musings newsletter on LinkedIn. Over the past twelve months, I’ve consistently shared insights, strategies, and stories designed to help mission-driven organizations—nonprofits, healthcare providers, B2B service companies, and faith-based organizations—clarify their brand messages,…
Imagine your nonprofit as a signal tower, broadcasting a message to the world. A strong brand ensures that your signal is clear, compelling, and powerful enough to reach the right people—those who feel a deep resonance with your mission. Without a strong brand, even the most heartfelt calls for volunteers can be lost in the…
I was honored to be asked to contribute to this BrandAwareness.io article along with other marketing experts. Here’s what I said. Nonprofit Campaign Engages Younger Generations Nonprofits earn better results when they tailor their fundraising and marketing strategies to specific audiences. By understanding the people they want to reach-their interests, concerns, and motivations-they can create…
Giving Tuesday is coming up. Many nonprofit marketers and fundraisers are scrambling to get their digital and print appeals ready for the second biggest fundraising day of the year (Dec. 31 is the first). But I suggest that we think about Giving Tuesday as more than just a fundraising opportunity—it’s a platform to showcase your…
