Want to hear something wonderful? People are more generous than we often give them credit for. According to the 2025 Generosity Report from Neon One, donors don’t just give money once. They show up in all kinds of meaningful ways. In fact: That’s powerful. That’s generosity. And it deserves to be celebrated and nurtured. Are…
I may be preaching to the choir here, but I feel like I need to debunk two widespread (and harmful) misconceptions plaguing our society right now. Here they are: 1. Nonprofits are only for “the less fortunate.” AND 2. Charitable giving is about helping someone else. Yes, these things are true, but they’re not the…
One of the biggest challenges nonprofit leaders face is staying consistent in their brand messaging strategy, especially when content is being created by multiple people across departments, campaigns, and platforms. That’s why I created a resource that I wish I had earlier in my career: this guide to messaging pillars and content templates. This free…
For many nonprofits, there comes a point when growth slows. Fundraising feels harder. Outreach starts to stall. You’re doing the work, but the results aren’t what they used to be. It’s not just you. According to the 2025 Nonprofit Acceleration Report from Community Boost, nearly half of nonprofits expect only modest growth this year. That’s…
It’s been a tumultuous 2025 and we’re less than four months in! Nonprofits are feeling the pain and uncertainty around funding sources, policy changes, and economic pressures. Now more than ever (we’ll be able to stop saying that someday right?), nonprofit organizations need passionate supporters. Not just for financial support, but also for awareness and…
Happy Valentine’s Day and Random of Acts of Kindness Week! I hope you have a wonderful day full of love and kindness. I don’t know about you but I need it. Today I want to talk about love. Valentine’s Day is a great time to reflect on the relationships that make your nonprofit’s work possible—your…
Still having trouble pinpointing the differences between brand and marketing? It’s understandable. The business world uses the terms interchangeably. There is a distinct connection between the two. But they are not the same. Think of it this way. Your brand is the heart of your organization. Your marketing is your voice. Your brand defines who…
Let’s face it—standing out as a nonprofit these days is tough. With so many organizations vying for attention and donor dollars, how do you make sure your message gets heard? One solution: team up with influencers. Yes, the same people who recommend their favorite skincare products or post viral TikTok dances can be powerful allies…
Guest blog alert! I’m honored to share my thoughts on aligning brand awareness with overall business objectives for BrandAwareness.io. Please read and share! https://brandawareness.io/qa/how-do-you-align-brand-awareness-with-overall-business-objectives I’d love to talk to you about your branding needs. Please schedule a discovery call today. Let’s get to work!
I’m honored to share my insights on customer feedback to shape marketing strategies in today’s CMO Times, although I would not have used that subtitle! Anyway, please read and share! https://cmotimes.com/qa/how-can-unexpected-insights-from-customer-feedback-shape-marketing-initiatives Read more about my services here. I’d love to help you leverage your customer insights for more impactful marketing and branding. Contact me today.