Guest blog alert! I’m honored to share my thoughts on aligning brand awareness with overall business objectives for BrandAwareness.io. Please read and share! https://brandawareness.io/qa/how-do-you-align-brand-awareness-with-overall-business-objectives I’d love to talk to you about your branding needs. Please schedule a discovery call today. Let’s get to work!
I’m honored to share my insights on customer feedback to shape marketing strategies in today’s CMO Times, although I would not have used that subtitle! Anyway, please read and share! https://cmotimes.com/qa/how-can-unexpected-insights-from-customer-feedback-shape-marketing-initiatives
In the nonprofit world, relationships are everything. The generosity of others powers your organization, so taking time to recognize and appreciate donors isn’t just polite—it’s essential. Effective donor recognition isn’t just about saying “thank you.” It’s about building lasting connections and making supporters feel integral to your mission. For many nonprofit leaders, the idea of…
I was honored to contribute to an article for the AMA Phoenix Chapter about balancing brand building with marketing strategies. Please read and share.
It can’t be more clear. Brand consistency is essential to the sustainability and impact of any nonprofit. When a brand is consistent in message, voice, tone, look, and mission across all communication channels, trust, credibility, and clear communication are nurtured. To make a positive impact, a strong, cohesive brand helps attract and retain donors, volunteers,…
The decision to rebrand is a significant one. It’s a journey that requires careful consideration, strategic planning, and, most importantly, effective communication. As leaders, it’s our responsibility to not only spearhead the rebranding effort but also to ensure that our stakeholders are fully informed and engaged every step of the way. The Humble Letter One…
If you read this blog and my LinkedIn newsletter regularly, you’ve heard me say this before. Branding in not marketing. I know I may sound like a broken record but it’s such a common yet dangerous misconception, especially for nonprofits and faith-based organizations. Your brand is an asset that must be developed, nurtured, and invested…
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
Both branding and marketing play an essential (yet different) role in communicating your mission and engaging supporters. Both are critical for survival. In this blog, I’ll explore the symbiotic relationship between emotions and logic in branding and marketing strategies, understanding how each plays a crucial role in achieving your organizational goals. Branding is the emotional…
As we progress up the brand framework pyramid, it’s time to discuss differentiators. An organization’s differentiators are foundational to building a brand that stands out, connects with stakeholders, and establishes a lasting presence in the community. Differentiators contribute to the value proposition, which I discussed in this week’s Content Marketing Musings. They communicate the specific…
