A brand story is a cohesive narrative that incorporates the facts, characteristics, thoughts, and emotions created by your brand. Unlike copywriting, which is about showing and telling about your brand, a story inspires an emotional reaction because when done right, it places your customer in the center of the action. Stories are persuasive because we’re…
Planning for 2023 is well underway for most businesses, but I am just getting started. But, since I’ve decided to limit the “shoulda, coulda, woulda” mentality in my life, I’ve given myself some grace on the timing. My lateness is fine. I’ll catch up eventually. Anyway, I’ve started working on my 2023 content calendar for…
I am a content writer. I’ve written a lot of recent blogs and LinkedIn posts about what I mean by content, how it’s different from copywriting, and why content marketing is important for the success of any business. If you need more convincing, here are five very specific benefits of content marketing. Content Educates and…
Social proof. It’s a buzzword thrown around a lot in the marketing world. But what does it really mean? Read my latest LinkedIn newsletter to find out. #socialproof #contentmarketing #influencermarketing #contenwriter #freelancewriter #freelancer #brandmarketing #brandstrategy
This is a blog I wrote two years ago about building brand awareness from the nonprofit perspective. I thought I’d repurpose it from a business perspective. Branding is important no matter the circumstances. The Internet is a noisy place. There are approximately 4.33 billion active Internet users around the world. These users visit the approximately…
I am a huge scaredy-cat so Halloween is not my favorite holiday. I can’t watch horror movies without having nightmares. In high school, I ran out of the movie Ghoulies and waited for my friends in the lobby for it to end. Forget about haunted houses! I’d be a wreak. But in the spirit of…
I’ve recently finished two case studies for my website. These case studies are about the work I’ve done recently for two different clients and the results they’ve seen. It was both exhilarating and stressful to create these case studies. I loved that my clients saw measurable results and were willing to share them with me…
I’ve written a couple of blogs recently about brand voice and tone which got me thinking about some of my favorite Columbus brands that have a distinctive voice. So, I thought I’d share some examples here as an illustration of what a brand voice is and how important it can be to an overall brand.…
I’ve written about the importance of brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the reader to want to help…
As I begin my fourth month of full-time freelancing, I am giving myself some grace in that I have not yet figured out my personal brand. I know how difficult it is to develop an organization’s brand and how long it can take (hello LSS, 4 years of my life!), but I still thought this…
