This month, I’m writing about the things I’ve learned over the last year. For this post, I am repurposing a newsletter article I wrote about learning to sell my skills. As a marketer, I understand how to craft a compelling message that speaks to a target audience and offers value that addresses their pain points.…
I was honored to share my thoughts on influencer marketing and social proof for She Owns It. Here’s the link to the article. Please read and share! https://sheownsit.com/social-proof-elevating-your-brands-credibility/ For more content on brand advocacy and social proof, please subscribe to my newsletter, Content Marketing Musings. If you’d like to talk branding and marketing content for…
Happy Black Friday! I hope you had a wonderful Thanksgiving, dear reader, and are now contributing to the global economy through holiday gift shopping. For my contribution, I splurged on some new books thanks to Amazon’s Black Friday Deals and a discounted hotel room for my annual trip to New York City. Books and travel.…
Marketing efforts during the post-purchase stage to build customer loyalty and advocacy are critical for brand growth and resilience. This month, we are discussing the customer journey and how engagement marketing to a brand’s success is nurturing a potential customer through the “spiral” that the typical journey has become. One of the aspects of this…
Happy November! What a year it has been! As I mentioned in my Content Marketing Musings article this week, I hoped to use this month’s posts to launch a new venture. But, alas, life happens, and I haven’t had the time to prepare the content. Instead, I will devote this month’s content to the customer…
I always tell my clients to think of their website as more than just a digital communication channel; it’s the heart of an organization’s online identity. A website is, quite literally, your digital front door. It is most likely the first place people will go when they want to learn more about a nonprofit. If…
Why is Branding Important for Nonprofits? Studies show that people perceive brands the same way they perceive other people. These perceptions shade their feelings, both good and bad, towards a product or an organization. This includes nonprofits. Nonprofits should promote a positive brand identity in order to build trust and confidence in the mission. A…
One of the things I love about creating content marketing campaigns for a nonprofit is the abundance of stories you have at your fingertips. In the world of nonprofits, making a difference and driving positive change often starts with a compelling story of how that change has made the world better. Stories have the remarkable…
Let’s talk about writing for HR-related clients. The power of words cannot be underestimated when writing for hiring managers, recruiters, trainers, and job coaches. Every sentence, message, and communication can attract top talent, enhance development, build meaningful connections, and shape the trajectory of individuals’ and clients’ journeys. Words can inspire, persuade, and propel people toward…
When I started freelancing as a copywriter, I focused on finding clients in B2C or D2C sectors because it seemed a better fit for my skills. After all, I spent 15 years working in restaurants and 13 years in corporate retail. I also thought B2C writing would be more fun. I loved working for Borders…
