The global pandemic has thrust virtual events into the spotlight. As much as we love the face-to-face interaction of in-person events, today’s planners need to get on board with the digital versions or risk being left behind. What Exactly Is a Virtual Event?It’s more than just live streaming. Virtual events are any occasion at which…
How long have we been working from home? Three months? Four? It seems like both two days and ten years. I have to be honest. This new normal is great. As the most introverted of introverts, I love staying home. I would much rather spend a quiet day reading, walking my dog, researching some obscure…
These are unprecedented times. I know we are all tired of this expression but it’s completely true. The world has turned upside down. Everything has changed from the way we work to the way we interact with others. Our lives have gone online, even more than before. Since we can’t gather in groups, we’ve turned…
As we hunker down in our homes to ride out this deadly pandemic, a lot of well-deserved thanks and love is being spread out around the world to healthcare workers as they risk their lives every day to treat and save the victims of COVID-19. They are true heroes. But they are not the only…
There have been plenty of research done on what kind of communications and messaging appeals to donors and drives them to give. Most have concluded that quantifiable and personal impact statements where donors can see how their money helps others are the most effective strategy. The more concrete and personal the impact story is, the…
The holiday season is full of family, friends, and fun. We look back over the year and give thanks for our good fortune. Many of us also share our good fortune with those who need lifting up by donating to our favorite charities. It makes the holidays even sweeter to know that we’ve made lives…
How many times have we heard that in a meeting from our leaders? Or read it in an unsolicited email? And how many times have we finished the sentence to ourselves as, “…Imma gonna go ahead and do it anyway.” That’s the implication that sentence fragment makes. It doesn’t matter how the sentence is actually…
A recent editorial by Ruth McCambridge at Nonprofit Quarterly really resonated with me. In it she laments the standard practice of many nonprofit executives who use “othering” language when talking about their clients. She says this practice is “a regressive blast from the past, full of words and phrases that are coded shortcuts to narratives…
Did you know you could be whelmed? Not overwhelmed or underwhelmed, just whelmed? I had no idea. But Merriam-Webster tells us that contemporary writers use the word to indicate that middle stage between under and over. I guess it’s more of a convention than an actual rule. Why am I bringing this up? I was…
I just finished reading The Power of Moments by Chip and Dan Heath. I found it very interesting and insightful. As a marketing professional, I understand how important a moment can be in driving awareness, perception and conversion in the relationship between a customer and a brand. I had not thought much about how profound that moment…
