In my last blog, I talked a little bit about how your customers are your best resource for information regarding your brand and insights into how you should create or change your messaging. When you ask them the right questions, they’ll tell you all you need to know. Most companies create a brand persona for…
As you can see, I write better than I speak. Let me expound on my thoughts on brand storytelling here. As I said, I think today’s consumer wants to feel connected to brands. They want to see how a brand fits into their lives and how their life fits with the brand. They want to…
Here’s a bonus video post for the week. A Video Tour of My Office (really an excuse to practice my video narration skills!) Read my blog. Set up a discovery call. Tweet
My first video blog — yikes! Here’s my theory on brand storytelling. Consumers want to relate to brands. I feel brands need to use storytelling to engage customers. A list of features and benefits are not enough. Read more about my thoughts on brand storytelling and other marketing topics on my blog. To work with…
It’s been a long, difficult week for all of us. There were moments when I wondered if I should just go back to bed instead of facing reality. But I am blessed, and I can’t hide from the world when everyone else has to live in it. So, I’m going to recap some positive things…
One of the things I miss the most about my job at LSS was the advocacy work we were doing. I had taken on the initiative a couple of years ago because I thought we should have a seat at the table when our government leaders discuss and decide on policy that affects our clients.…
I am a branding expert. I’ve created brands for businesses and nonprofits. I’ve even created a brand for my own coffeehouse 100 years ago. Now, it’s time to create a personal brand for myself again, this time as a freelance brand strategist. And I am lost. I don’t know where to start. I don’t know…
It’s officially been a week since I started working for myself as a freelance writer. I loved every minute of it. I am not a naturally positive person. I tend to find fault in myself or my surroundings most of the time. But I can honestly say that this week has been one of the…
I’ve taken the plunge. I’ve thrown caution to the wind. I’m going for it. I’m going for broke. I’m jumping in with both feet. What other cliches can I use? For what you may say? I’ll happily tell you. I am officially a full-time self-employed freelance content creator and branding consultant. I will miss my…
This is an excerpt of a blog written for CallDrip and published in January 2022. In the business world, the one constant we can always depend on is change. Change can take the form of new markets opening up, innovations in tech, the invention of new products, global changes in policy, or a combination of…
