I’m very proud to have an article featured in the July 2022 Ladies Who Leverage Visionary Life magazine. You can read the entire magazine here. https://issuu.com/ladieswholeverage/docs/visionarylife_magazine_jul2022 Tweet
TL/DR: Why do I ask for a project brief from my clients? Because I hate to disappoint them. Point blank, period. That’s the truth, no BS, no drama. I need a fully completed and well-thought-out brief to meet a client’s expectations. So many details go into a well-written piece of content and I can’t deliver…
If you are deploying a content marketing strategy for lead generation and nurturing, congratulations! You’ve come over to the bright side where owned content is recognized for the power and influence is has over the marketing funnel. But when it comes to creating your marketing content, are you working smarter, not harder? It is incredibly…
Lately I’ve been thinking about the word “should”. I’m realizing just how often I use this word, mainly when I am talking to myself. I “should” work this weekend. I “should” eat fruit instead of ice cream. And my personal favorite (NOT!), I “should” do another 30 minutes on the treadmill. Or course, “shouldn’t” is…
A promise made must be a promise kept — Aristotle We make promises every day. We promise our landlord we’ll pay rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward…
I didn’t really want to post a blog last week given how it ended. I’m not really sure I should post today either. But I was thinking this morning about this post I had written a couple of years ago about “othering” and how much damage it can do when writers, leaders, or anyone with…
In my last blog, I talked a little bit about how your customers are your best resource for information regarding your brand and insights into how you should create or change your messaging. When you ask them the right questions, they’ll tell you all you need to know. Most companies create a brand persona for…
As you can see, I write better than I speak. Let me expound on my thoughts on brand storytelling here. As I said, I think today’s consumer wants to feel connected to brands. They want to see how a brand fits into their lives and how their life fits with the brand. They want to…
Here’s a bonus video post for the week. A Video Tour of My Office (really an excuse to practice my video narration skills!) Read my blog. Set up a discovery call. Tweet
My first video blog — yikes! Here’s my theory on brand storytelling. Consumers want to relate to brands. I feel brands need to use storytelling to engage customers. A list of features and benefits are not enough. Read more about my thoughts on brand storytelling and other marketing topics on my blog. To work with…
