Despite the continued threat of a recession (or maybe because of it), the gig economy is alive and well. Studies have reported that freelancers are overall happier and more satisfied with their work/life balance. I am one of these happy freelancers. Leaving my Vice President of Marketing job to work full-time as a freelance brand…
I always tell my clients to think of their website as more than just a digital communication channel; it’s the heart of an organization’s online identity. A website is, quite literally, your digital front door. It is most likely the first place people will go when they want to learn more about a nonprofit. If…
Let’s talk about writing for HR-related clients. The power of words cannot be underestimated when writing for hiring managers, recruiters, trainers, and job coaches. Every sentence, message, and communication can attract top talent, enhance development, build meaningful connections, and shape the trajectory of individuals’ and clients’ journeys. Words can inspire, persuade, and propel people toward…
When I started freelancing as a copywriter, I focused on finding clients in B2C or D2C sectors because it seemed a better fit for my skills. After all, I spent 15 years working in restaurants and 13 years in corporate retail. I also thought B2C writing would be more fun. I loved working for Borders…
In my last blog, I reviewed the time-tested marketing channels that have been around for decades but are still relevant today. They can be a very lucrative part of any integrated marketing strategy. For this blog, let’s focus on digital marketing channels. These channels use technology to deliver content, and because we live our lives…
In kicking off this month of content about web content (so meta!), I said that I always think of any website as the digital front door of a brand. It is often the first time a person personally experiences a brand. It only takes 50 milliseconds for users to form an opinion of a website. It’s up…
A call to action (CTA) is one of the most important elements of any website. If visitors see a CTA that provides a clear, compelling reason to take action, they will. It’s the final step in a visitor’s journey through your site. It’s one thing to drive traffic to your site; it’s another thing to…
It’s a new month and that means a new theme for this blog and my LinkedIn newsletter, Content Marketing Musings. I decided to focus on web content this month. Web content is more than words on a website. It’s also images, video, graphics, and audio. All of it affects how a website is consumed by…
