Recently I’ve been lucky enough to be asked to collaborate with other experts on content marketing strategy. Here are a few of my submissions. From Terkel — What are some questions freelancers should ask clients? My answer: Do you have a brand guide? No freelancer worth their fee would do a job without asking for…
If you read my LinkedIn newsletter, you know that I will be musing about Thought Leadership this month both there and here on this blog. This is one of my most favorite content marketing topics because I think it’s such a powerful way to enhance a brand and it’s a lot of fun to write.…
NOTE: This is refresh of a 2022 blog. I’ve added some additional insights for nonprofit leaders. No matter what kind of organization or company you lead, your donors or customers are always your best resource for insights into how you should talk about your brand. When you ask them the right questions, they’ll tell you…