When I started freelancing as a copywriter, I focused on finding clients in B2C or D2C sectors because it seemed a better fit for my skills. After all, I spent 15 years working in restaurants and 13 years in corporate retail. I also thought B2C writing would be more fun. I loved working for Borders…
Happy end of August. Where did this month go? I’m not ready for fall. Anyway, I can’t let engagement marketing month go without talking about the Net Promoter Score (NPS). I really believe that this KPI is the single most important engagement metric a brand should track. It’s simple, concise, and a true reflection of…
Happy August! I’ve decided to dedicate my content this month to the topic of engagement marketing. I wrote about the meaning and importance of engagement marketing in my newsletter this week. I hope you’ll take a moment to click over and give it a read. For this blog post, let’s talk about the differences between…
Leaving a comfortable job can be a tough decision, but sometimes it’s necessary for personal or professional growth. Pursue the Passion asked six professionals, including me, to share their experiences of leaving comfortable jobs, from transitioning to entrepreneurship to changing professions for growth. Discover our stories and the challenges we faced in making these life-changing…
Happy Friday, dear reader! Let’s talk today about the marketing channels available when planning a marketing campaign. There are hundreds of choices, and not all are created equal. Plus, to be successful, it’s essential to plan a comprehensive, integrated marketing strategy. An integrated marketing strategy is a cohesive and coordinated approach to utilizing multiple marketing…
It’s a new month and that means a new theme for this blog and my LinkedIn newsletter, Content Marketing Musings. I decided to focus on web content this month. Web content is more than words on a website. It’s also images, video, graphics, and audio. All of it affects how a website is consumed by…
I’m not a parent but I can imagine most parents hear the Buy Why? question from their kids almost every day, usually with a whiny tone and at a loud volume. I also can understand how tempting it is to reply, “Because I said so!” just like our parents did to us. How many of…
I wrote this week’s newsletter about the difference between long-form and short-form content. Aside from the number of words, the most important difference between the two is your intended audience, channel, and goals. In other words, strategic intention is critical to the success of your marketing content. What is Intention? I love this definition of…
Photo by Patrick Perkins on Unsplash When clients ask me for topic ideas for their blogs or content library, I always ask them, “What do your customers want?” Your customers are your best source of information for any brand or marketing question you may have. After all, they are your target audience. They are the…
I’m sad that today is the last day of March because that means Brand Month is over! Y’all know how much I love to talk about branding! Never fear, this is not the last post I will ever write about the subject. It is my day job, natch. Anyway, I plan to talk about the…