It’s a new month and that means a new theme for this blog and my LinkedIn newsletter, Content Marketing Musings. I decided to focus on web content this month. Web content is more than words on a website. It’s also images, video, graphics, and audio. All of it affects how a website is consumed by…
It’s been a hectic week and I am way behind on work. That is not a complaint. I am so happy to be busy. But deadlines are looming so, dear reader, I hope you won’t mind that this blog is more of a listicle. I think it may still be useful information for those of…
I’m not a parent but I can imagine most parents hear the Buy Why? question from their kids almost every day, usually with a whiny tone and at a loud volume. I also can understand how tempting it is to reply, “Because I said so!” just like our parents did to us. How many of…
I wrote this week’s newsletter about the difference between long-form and short-form content. Aside from the number of words, the most important difference between the two is your intended audience, channel, and goals. In other words, strategic intention is critical to the success of your marketing content. What is Intention? I love this definition of…
Photo by Patrick Perkins on Unsplash When clients ask me for topic ideas for their blogs or content library, I always ask them, “What do your customers want?” Your customers are your best source of information for any brand or marketing question you may have. After all, they are your target audience. They are the…
Have you ever heard of a writer’s dump doc? Not a document dump, when a bunch of people in trouble release a ton of information in order to distract and confuse. A dump doc is my antidote to the scary blank Google sheet that I confront every time I sit down to start writing a…
I’m sad that today is the last day of March because that means Brand Month is over! Y’all know how much I love to talk about branding! Never fear, this is not the last post I will ever write about the subject. It is my day job, natch. Anyway, I plan to talk about the…
The main difference between product-based content and other marketing content is the focus. The story is specifically about the product instead of the brand or industry. The customer is still the hero of the story but the solution to their conflict is a very specific product or service. Don’t Forget Who the Hero Is It’s…
For this week’s musings on thought leadership, I present to you, dear reader, a case study. This case study highlights ghostwritten work I’ve written (and am still doing) for a long-term client over the last two years. The Client The client provides recruitment and resources for career growth to women in the tech industry. They…
Recently, I’ve been researching influencer marketing for an article I am writing. It has become a massive business. What started as a way to leverage customer reviews and build social proof online has become a lucrative paid marketing tool. The total amount of money spent on influencer marketing this year is estimated at $16.4 billion…
