In my last few posts in this blog and in my Content Marketing Musings newsletter, I’ve laid out the process of building a mission-driven nonprofit brand, using the brand pyramid framework. This week, I highlighted the importance of creating a personality for your brand. Every brand has a personality — a set of human-like characteristics,…
As we progress up the brand framework pyramid, it’s time to discuss differentiators. An organization’s differentiators are foundational to building a brand that stands out, connects with stakeholders, and establishes a lasting presence in the community. Differentiators contribute to the value proposition, which I discussed in this week’s Content Marketing Musings. They communicate the specific…
This month, I’ve been discussing how nonprofits and faith-based organizations need a cohesive and credible brand to be competitive and impactful in this fast-paced world. Why? Because, building an identity as a mission-driven organization committed to addressing a specific need can strongly connect your organization with your target audience, fostering engagement from both those seeking…
As you may have read here on this blog or on my Content Marketing Musings newsletter, I’ve chosen the words Open, Position, and Balance as my focus words for 2024. To me, these words represent the things I need to do this year to optimize my time, deepen my business client list, and strengthen my…
I always tell my clients to think of their website as more than just a digital communication channel; it’s the heart of an organization’s online identity. A website is, quite literally, your digital front door. It is most likely the first place people will go when they want to learn more about a nonprofit. If…
Why is Branding Important for Nonprofits? Studies show that people perceive brands the same way they perceive other people. These perceptions shade their feelings, both good and bad, towards a product or an organization. This includes nonprofits. Nonprofits should promote a positive brand identity in order to build trust and confidence in the mission. A…
One of the things I love about creating content marketing campaigns for a nonprofit is the abundance of stories you have at your fingertips. In the world of nonprofits, making a difference and driving positive change often starts with a compelling story of how that change has made the world better. Stories have the remarkable…
Today is Giving Tuesday and I have thoughts. Please read my latest newsletter on LinkedIn at the link below. https://www.linkedin.com/pulse/my-take-giving-tuesday-pamela-georgiana-mba
“Decisions are made by those who show up.” — Aaron Sorkin I loved the television show “West Wing.” I thought it was so brilliantly written. The dialogue was witty, smart, and thought-provoking. The stories were memorable. Up until then, I had never really paid much attention to politics or even voted regularly. And I’m ashamed…
NOTE: This is refresh of a 2022 blog. I’ve added some additional insights for nonprofit leaders. No matter what kind of organization or company you lead, your donors or customers are always your best resource for insights into how you should talk about your brand. When you ask them the right questions, they’ll tell you…