Recently, I was talking with a nonprofit leader about marketing. Like so many of us, she was facing a familiar challenge: as a one-woman marketing and fundraising show, how could she possibly manage both traditional and digital communications effectively? She knew her website needed work. She hadn’t updated social media channels in months. But between…
One of the biggest challenges nonprofit leaders face is staying consistent in their brand messaging strategy, especially when content is being created by multiple people across departments, campaigns, and platforms. That’s why I created a resource that I wish I had earlier in my career: this guide to messaging pillars and content templates. This free…
In 2024, something remarkable happened. More than half of nonprofits in the M&R Benchmarks study took intentional steps to understand their audiences. According to the 2025 report (linked) 52% of participating organizations conducted some form of donor research, from surveys to interviews, to learn what really motivates their supporters. It’s hard to believe it took…
For many nonprofits, there comes a point when growth slows. Fundraising feels harder. Outreach starts to stall. You’re doing the work, but the results aren’t what they used to be. It’s not just you. According to the 2025 Nonprofit Acceleration Report from Community Boost, nearly half of nonprofits expect only modest growth this year. That’s…
If you’re a nonprofit leader debating whether to invest in branding, chances are you’ve felt the invisible hand of the Overhead Myth pressing down on your decision-making. The tension between financial prudence and strategic investment is especially intense when it comes to nonprofit branding and the overhead myth. You’re not alone. This myth is one…
It’s been a tumultuous 2025 and we’re less than four months in! Nonprofits are feeling the pain and uncertainty around funding sources, policy changes, and economic pressures. Now more than ever (we’ll be able to stop saying that someday right?), nonprofit organizations need passionate supporters. Not just for financial support, but also for awareness and…
Many nonprofit leaders underestimate the power of branding, assuming it’s just about logos, ads, and taglines. But nonprofit brand strategy is so much more than that. Branding is the process of creating a strong, memorable presence that builds trust, deepens engagement, and drives long-term sustainability. Your brand is your reputation, that feeling people get in…
Happy Valentine’s Day and Random of Acts of Kindness Week! I hope you have a wonderful day full of love and kindness. I don’t know about you but I need it. Today I want to talk about love. Valentine’s Day is a great time to reflect on the relationships that make your nonprofit’s work possible—your…
In a landmark decision, the Boy Scouts of America (BSA) has recently rebranded to Scouting America, effective tomorrow, February 8, 2025. This change, coinciding with the organization’s 115th anniversary, is more than just a name update—it is a strategic move to protect and maintain the long-term impact of the organization. This is the power of…
Still having trouble pinpointing the differences between brand and marketing? It’s understandable. The business world uses the terms interchangeably. There is a distinct connection between the two. But they are not the same. Think of it this way. Your brand is the heart of your organization. Your marketing is your voice. Your brand defines who…