Despite the continued threat of a recession (or maybe because of it), the gig economy is alive and well. Studies have reported that freelancers are overall happier and more satisfied with their work/life balance. I am one of these happy freelancers. Leaving my Vice President of Marketing job to work full-time as a freelance brand…
October marks six months since taking my writing business full-time. It’s been both satisfying and terrifying. I’ve learned so much about business and about myself. I have a long way to go before I feel like my business is successful but I have hope. And meanwhile, I’m having the time of my life. I thought…
To help better understand this question, Prism Global Marketing Solutions asked for my opinion, along with many other content marketing thought leaders (via Terkel). Check out my recommendation below. Ask Your Customers What They WantContent marketing is only effective if it engages the target audience. Why not ask them what they want? Chances are your customers will be…
I’ve recently finished two case studies for my website. These case studies are about the work I’ve done recently for two different clients and the results they’ve seen. It was both exhilarating and stressful to create these case studies. I loved that my clients saw measurable results and were willing to share them with me…
I’ve written about the importance of brand voice in this blog before. I was speaking then about writing in the brand voice of a nonprofit, which is critical when trying to appeal to donors. In that role, it was important that I communicate in a way that both inspires the reader to want to help…
As I begin my fourth month of full-time freelancing, I am giving myself some grace in that I have not yet figured out my personal brand. I know how difficult it is to develop an organization’s brand and how long it can take (hello LSS, 4 years of my life!), but I still thought this…
TL/DR: Why do I ask for a project brief from my clients? Because I hate to disappoint them. Point blank, period. That’s the truth, no BS, no drama. I need a fully completed and well-thought-out brief to meet a client’s expectations. So many details go into a well-written piece of content and I can’t deliver…
Lately I’ve been thinking about the word “should”. I’m realizing just how often I use this word, mainly when I am talking to myself. I “should” work this weekend. I “should” eat fruit instead of ice cream. And my personal favorite (NOT!), I “should” do another 30 minutes on the treadmill. Or course, “shouldn’t” is…
Here’s a bonus video post for the week. A Video Tour of My Office (really an excuse to practice my video narration skills!)
One of the things I miss the most about my job at LSS was the advocacy work we were doing. I had taken on the initiative a couple of years ago because I thought we should have a seat at the table when our government leaders discuss and decide on policy that affects our clients.…
