Engagement Marketing Archives

Building Loyalty That Lasts: How Exceptional Brand Experiences Drive Long-Term Support for Nonprofits

Sep 20, 2024adminBranding, Digital Engagement, Engagement Marketing, Nonprofit, Volunteering

In a world of nonstop digital noise and competition over limited funding resources, consistently providing a positive experience can be crucial for building long-term loyalty among stakeholders—whether donors, customers, or clients. When people engage with a organization, they form perceptions based on every touchpoint, from in-person services to digital communication. Brands that focus on delivering…

The New Paradigm in Volunteering — Neither Growing nor Fading

Jul 19, 2024adminBranding, Engagement Marketing, Nonprofit, Thought Leadership, Volunteering

After writing the blog post last week on the need for nonprofits to focus on building an engaged volunteer force, I came across a study recently published by The Journal of Marketing that hypothesizes that today’s volunteer doesn’t want to be intimately involved with the organizations they donate their time to. The writers call this…

Trust Matters: The Value of Committed Volunteers

Jul 12, 2024adminEngagement Marketing, Leadership, Nonprofit, Volunteering

As a nonprofit leader, your days are filled with managing programs, engaging with donors, and planning for an impactful future. With so many essential tasks on your plate, finding time and resources to manage volunteers can be daunting. A robust and ongoing volunteer program is more crucial than ever. The new Trust in Nonprofits and…

Beyond the Sale: Post-Purchase Marketing for Lasting Brand Loyalty and Advocacy

Nov 18, 2023adminBranding, Customer Journey, Engagement Marketingcustomer advocacy, customer loyalty, engagement marketing

Marketing efforts during the post-purchase stage to build customer loyalty and advocacy are critical for brand growth and resilience. This month, we are discussing the customer journey and how engagement marketing to a brand’s success is nurturing a potential customer through the “spiral” that the typical journey has become. One of the aspects of this…

Beyond the Funnel: The Dynamic Landscape of the Modern Customer Journey

Nov 10, 2023adminCustomer Journey, Engagement Marketing, Salesb2b marketing, customer journey, engagement marketing, sales funnel

Happy November! What a year it has been! As I mentioned in my Content Marketing Musings article this week, I hoped to use this month’s posts to launch a new venture. But, alas, life happens, and I haven’t had the time to prepare the content. Instead, I will devote this month’s content to the customer…

NPS Unleashed: A Blueprint for Cultivating Loyal Customer Champions

Aug 26, 2023adminDigital Engagement, Engagement Marketing, Marketing Strategy, Thought Leadershipcustomer engagement, customer loyalty, engagement marketing, NPS

Happy end of August. Where did this month go? I’m not ready for fall. Anyway, I can’t let engagement marketing month go without talking about the Net Promoter Score (NPS). I really believe that this KPI is the single most important engagement metric a brand should track. It’s simple, concise, and a true reflection of…