I was honored to be asked to contribute to this BrandAwareness.io article along with other marketing experts. Here’s what I said. Nonprofit Campaign Engages Younger Generations Nonprofits earn better results when they tailor their fundraising and marketing strategies to specific audiences. By understanding the people they want to reach-their interests, concerns, and motivations-they can create…
Marketing efforts during the post-purchase stage to build customer loyalty and advocacy are critical for brand growth and resilience. This month, we are discussing the customer journey and how engagement marketing to a brand’s success is nurturing a potential customer through the “spiral” that the typical journey has become. One of the aspects of this…
Happy November! What a year it has been! As I mentioned in my Content Marketing Musings article this week, I hoped to use this month’s posts to launch a new venture. But, alas, life happens, and I haven’t had the time to prepare the content. Instead, I will devote this month’s content to the customer…
