Giving Tuesday is coming up. Many nonprofit marketers and fundraisers are scrambling to get their digital and print appeals ready for the second biggest fundraising day of the year (Dec. 31 is the first). But I suggest that we think about Giving Tuesday as more than just a fundraising opportunity—it’s a platform to showcase your…
This month, I’m writing about the things I’ve learned over the last year. For this post, I am repurposing a newsletter article I wrote about learning to sell my skills. As a marketer, I understand how to craft a compelling message that speaks to a target audience and offers value that addresses their pain points.…
I was honored to share my thoughts on influencer marketing and social proof for She Owns It. Here’s the link to the article. Please read and share! https://sheownsit.com/social-proof-elevating-your-brands-credibility/ For more content on brand advocacy and social proof, please subscribe to my newsletter, Content Marketing Musings.
Happy Black Friday! I hope you had a wonderful Thanksgiving, dear reader, and are now contributing to the global economy through holiday gift shopping. I splurged on some new books thanks to Amazon’s Black Friday Deals and a discounted hotel room for my annual trip to New York City. I know my priorities! Books and…
If your brand is committed to content marketing, you need a content calendar. When used correctly, this valuable tool will help focus and optimize your marketing efforts. Without a calendar, you risk wasting your budget and time on ad campaigns that don’t address your goals or turning off potential leads with emails that don’t address…
Thanks to Terkel for including my opinion on this important question, along with other thought leaders. Read the entire article at the link below. https://bit.ly/3Jpq1VZ
This is a nice way to start the week. My first guest post on She Owns It.
My third Content Marketing Musings newsletter is here! This one is on the importance of writing simple B2B content that anyone can read. Please read and share. https://www.linkedin.com/newsletters/content-marketing-musings-6989038730997108736/
The second edition of my LinkedIn newsletter is here! It outlines my writing process. I hope you find my content interesting and useful. If you do, please share it with your network. https://www.linkedin.com/newsletters/content-marketing-musings-6989038730997108736/