You’ve launched your new brand and your internal stakeholders are completely onboard. Congratulations! Take a breath. Now, are you done? No! Don’t you want to know how your hard work is impacting your organization? Wouldn’t it be great to see how your external stakeholders are perceiving your new brand? Yes! Read on! One of the…
In this week’s Content Marketing Musings, I outlined the critical next steps after building a brand framework. Remember that branding should never be a one-and-done project. A brand is a dynamic and evolving asset of an organization. Your brand needs continuous attention, investment, and adaptation to build and maintain a strong presence in the community.…
Over the last couple of months, I’ve been discussing how critical it is for nonprofits, faith-based organizations, and other purpose-driven organizations to uncover and give voice to an authentic and unique brand. Brand is so important to effectively communicating your mission, building strong long-term relationships with stakeholders, and driving meaningful impact. I use a pyramid…
Last week, I wrote an article about brand messaging pillars. Brand messaging pillars are the three to four messages that help stakeholders understand what makes your organization unique and why they should learn more and get involved. The best pillars are built into your organization’s brand framework. As with every other brand element, your pillars…
In my last few posts in this blog and in my Content Marketing Musings newsletter, I’ve laid out the process of building a mission-driven nonprofit brand, using the brand pyramid framework. This week, I highlighted the importance of creating a personality for your brand. Every brand has a personality — a set of human-like characteristics,…
As we progress up the brand framework pyramid, it’s time to discuss differentiators. An organization’s differentiators are foundational to building a brand that stands out, connects with stakeholders, and establishes a lasting presence in the community. Differentiators contribute to the value proposition, which I discussed in this week’s Content Marketing Musings. They communicate the specific…
This month, I’ve been discussing how nonprofits and faith-based organizations need a cohesive and credible brand to be competitive and impactful in this fast-paced world. Why? Because, building an identity as a mission-driven organization committed to addressing a specific need can strongly connect your organization with your target audience, fostering engagement from both those seeking…
As you may have read here on this blog or on my Content Marketing Musings newsletter, I’ve chosen the words Open, Position, and Balance as my focus words for 2024. To me, these words represent the things I need to do this year to optimize my time, deepen my business client list, and strengthen my…
Marketing efforts during the post-purchase stage to build customer loyalty and advocacy are critical for brand growth and resilience. This month, we are discussing the customer journey and how engagement marketing to a brand’s success is nurturing a potential customer through the “spiral” that the typical journey has become. One of the aspects of this…
Why is Branding Important for Nonprofits? Studies show that people perceive brands the same way they perceive other people. These perceptions shade their feelings, both good and bad, towards a product or an organization. This includes nonprofits. Nonprofits should promote a positive brand identity in order to build trust and confidence in the mission. A…
