In the crowded world of nonprofit organizations, standing out can be a significant challenge. With so many causes vying for attention and support, how can your nonprofit resonate more deeply with potential donors, volunteers, and beneficiaries? The answer lies in humanizing your brand. By showcasing the people behind your mission—your dedicated staff, passionate volunteers, and…
I provided insights to Advertising Interviews about an effective tactic to enhance brand engagement on a limited budget. My take was to engage your internal stakeholders as brand ambassadors. Please read and share! https://advertisinginterviews.com/qa/what-are-effective-tactics-to-enhance-brand-engagement-on-a-limited-budget
In the hustle and bustle of day-to-day operations at nonprofit organizations, brand strategy often takes a backseat to more tangible activities like serving clients, fundraising, and program development. Some leaders even feel that branding isn’t an activity they should participate in. If you’ve read any of my recent blogs or articles, you’ll know what I…
The decision to rebrand is a significant one. It’s a journey that requires careful consideration, strategic planning, and, most importantly, effective communication. As leaders, it’s our responsibility to not only spearhead the rebranding effort but also to ensure that our stakeholders are fully informed and engaged every step of the way. The Humble Letter One…
If you read this blog and my LinkedIn newsletter regularly, you’ve heard me say this before. Branding in not marketing. I know I may sound like a broken record but it’s such a common yet dangerous misconception, especially for nonprofits and faith-based organizations. Your brand is an asset that must be developed, nurtured, and invested…
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
Both branding and marketing play an essential (yet different) role in communicating your mission and engaging supporters. Both are critical for survival. In this blog, I’ll explore the symbiotic relationship between emotions and logic in branding and marketing strategies, understanding how each plays a crucial role in achieving your organizational goals. Branding is the emotional…
You’ve launched your new brand and your internal stakeholders are completely onboard. Congratulations! Take a breath. Now, are you done? No! Don’t you want to know how your hard work is impacting your organization? Wouldn’t it be great to see how your external stakeholders are perceiving your new brand? Yes! Read on! One of the…
In this week’s Content Marketing Musings, I outlined the critical next steps after building a brand framework. Remember that branding should never be a one-and-done project. A brand is a dynamic and evolving asset of an organization. Your brand needs continuous attention, investment, and adaptation to build and maintain a strong presence in the community.…
Over the last couple of months, I’ve been discussing how critical it is for nonprofits, faith-based organizations, and other purpose-driven organizations to uncover and give voice to an authentic and unique brand. Brand is so important to effectively communicating your mission, building strong long-term relationships with stakeholders, and driving meaningful impact. I use a pyramid…