Many nonprofit leaders underestimate the power of branding, assuming it’s just about logos, ads, and taglines. But nonprofit brand strategy is so much more than that. Branding is the process of creating a strong, memorable presence that builds trust, deepens engagement, and drives long-term sustainability. Your brand is your reputation, that feeling people get in…
In a landmark decision, the Boy Scouts of America (BSA) has recently rebranded to Scouting America, effective tomorrow, February 8, 2025. This change, coinciding with the organization’s 115th anniversary, is more than just a name update—it is a strategic move to protect and maintain the long-term impact of the organization. This is the power of…
Still having trouble pinpointing the differences between brand and marketing? It’s understandable. The business world uses the terms interchangeably. There is a distinct connection between the two. But they are not the same. Think of it this way. Your brand is the heart of your organization. Your marketing is your voice. Your brand defines who…
Branding vs. marketing for nonprofits. It’s a common misconception for many leaders. “Branding” and “marketing” are often used interchangeably. They are not, however, the same thing. For nonprofits, understanding the distinction and connection between these two forces is essential for creating an impactful organization. Branding builds trust and identity, while marketing drives engagement and action.…
As I reflect on this year and plan for what’s next, I decided to revisit the articles I wrote in my Content Marketing Musings newsletter on LinkedIn. Over the past twelve months, I’ve consistently shared insights, strategies, and stories designed to help mission-driven organizations—nonprofits, healthcare providers, B2B service companies, and faith-based organizations—clarify their brand messages,…
Imagine your nonprofit as a signal tower, broadcasting a message to the world. A strong brand ensures that your signal is clear, compelling, and powerful enough to reach the right people—those who feel a deep resonance with your mission. Without a strong brand, even the most heartfelt calls for volunteers can be lost in the…
Giving Tuesday is coming up. Many nonprofit marketers and fundraisers are scrambling to get their digital and print appeals ready for the second biggest fundraising day of the year (Dec. 31 is the first). But I suggest that we think about Giving Tuesday as more than just a fundraising opportunity—it’s a platform to showcase your…
It happened almost every year. My team at LSS was so careful with our budget during the year that we ended up having an unexpected surplus in Q4. And, every year, we were perplexed about what to do about it. If we didn’t use it, the powers-that-be would be liable to allocate less of our…
And the guest post hits keep coming! This one was for MarketingExecutive.io. I weighed in on the question, How Do You Reflect Brand Values in All Aspects of Your Business? Please read and share! https://marketingexecutive.io/qa/how-to-reflect-brand-values-in-all-aspects-of-business-14-strategies If you’d like to evaluate and/or update your brand so that it’s reflected both internally and externally, reach out! I’d…
‘Tis the season for guest blogs! I’m excited to be included in this blog post by Mandel Marketing. My POV on branding for start-ups? Your brand is your starting point! Read on for more actionable insights! Let’s talk about your brand! Schedule a discovery call today.
