If you’re a nonprofit leader debating whether to invest in branding, chances are you’ve felt the invisible hand of the Overhead Myth pressing down on your decision-making. The tension between financial prudence and strategic investment is especially intense when it comes to nonprofit branding and the overhead myth. You’re not alone. This myth is one…
As you may have read here on this blog or on my Content Marketing Musings newsletter, I’ve chosen the words Open, Position, and Balance as my focus words for 2024. To me, these words represent the things I need to do this year to optimize my time, deepen my business client list, and strengthen my…
I never knew my grandfathers. My father lost his father when he was in high school, and my mother’s father died when I was three. I don’t remember him at all. As a baby, she said I was very attached to him. When I was older and started showing signs of ambition and independence, she…
As I begin my fourth month of full-time freelancing, I am giving myself some grace in that I have not yet figured out my personal brand. I know how difficult it is to develop an organization’s brand and how long it can take (hello LSS, 4 years of my life!), but I still thought this…
A promise made must be a promise kept — Aristotle We make promises every day. We promise our landlord we’ll pay rent at the end of the month. We promise our relatives we’ll visit soon. We promise our kids they can have ice cream if they eat their broccoli. We even promise ourselves a reward…
January 7, 2019, Posted on Columbus Chapter of American Marketing Association website