My Theory on Brand Storytelling
My first video blog — yikes!
What Is My Personal Brand?
I am a branding expert. I’ve created brands for businesses and nonprofits. I’ve even created a brand for my own coffeehouse 100 years ago. Now, it’s time to create a personal brand for myself again, this time as a freelance brand strategist. And I am lost. I don’t know where to start. I don’t know…
Would You Date This Brand?
March 5, 2019 Would you date a brand? It seems like a silly question but think about it. We all have deep and meaningful long term relationships with our favorite brands. I personally will not get out of bed unless there is the possibility of Starbucks in the very near future. My evenings are made more…
Brand Architecture for Nonprofits
Branding may seem too “corporate” for a nonprofit but I’ve written in other posts that I don’t think that is true. Every organization has a brand. Every person has a brand. It is how your organization is perceived by the community, your donors, volunteers, clients, funders, partners, everyone. It’s your reputation. A brand is something…