Brand Strategy Archives - Page 4 of 4

Would You Date This Brand?

March 5, 2019 Would you date a brand? It seems like a silly question but think about it. We all have deep and meaningful long term relationships with our favorite brands. I personally will not get out of bed unless there is the possibility of Starbucks in the very near future. My evenings are made more…

Brand Architecture for Nonprofits

Feb 17, 2019adminBranding, Content Strategy, NonprofitBrand Architecture, Brand Messaging, Brand Strategy, Branding

Branding may seem too “corporate” for a nonprofit but I’ve written in other posts that I don’t think that is true. Every organization has a brand. Every person has a brand. It is how your organization is perceived by the community, your donors, volunteers, clients, funders, partners, everyone. It’s your reputation. A brand is something…