Standing Out in a Sea of Choices: The Role of Differentiators in Building a Strong Brand
As we progress up the brand framework pyramid, it’s time to discuss differentiators. An organization’s differentiators are foundational to building a brand that stands out, connects with stakeholders, and establishes a lasting presence in the community. Differentiators contribute to the value proposition, which I discussed in this week’s Content Marketing Musings. They communicate the specific…
