Let’s face it—standing out as a nonprofit these days is tough. With so many organizations vying for attention and donor dollars, how do you make sure your message gets heard? One solution: team up with influencers. Yes, the same people who recommend their favorite skincare products or post viral TikTok dances can be powerful allies…
Branding vs. marketing for nonprofits. It’s a common misconception for many leaders. “Branding” and “marketing” are often used interchangeably. They are not, however, the same thing. For nonprofits, understanding the distinction and connection between these two forces is essential for creating an impactful organization. Branding builds trust and identity, while marketing drives engagement and action.…
As I reflect on this year and plan for what’s next, I decided to revisit the articles I wrote in my Content Marketing Musings newsletter on LinkedIn. Over the past twelve months, I’ve consistently shared insights, strategies, and stories designed to help mission-driven organizations—nonprofits, healthcare providers, B2B service companies, and faith-based organizations—clarify their brand messages,…
Imagine your nonprofit as a signal tower, broadcasting a message to the world. A strong brand ensures that your signal is clear, compelling, and powerful enough to reach the right people—those who feel a deep resonance with your mission. Without a strong brand, even the most heartfelt calls for volunteers can be lost in the…
I was honored to be asked to contribute to this BrandAwareness.io article along with other marketing experts. Here’s what I said. Nonprofit Campaign Engages Younger Generations Nonprofits earn better results when they tailor their fundraising and marketing strategies to specific audiences. By understanding the people they want to reach-their interests, concerns, and motivations-they can create…
Giving Tuesday is coming up. Many nonprofit marketers and fundraisers are scrambling to get their digital and print appeals ready for the second biggest fundraising day of the year (Dec. 31 is the first). But I suggest that we think about Giving Tuesday as more than just a fundraising opportunity—it’s a platform to showcase your…
It’s been a hell of a week. If you’re like me, you’re feeling the stress and strain of a divided nation and an uncertain future. I feel unsafe in this increasingly negative and judgmental world. I’m trying to remember that love, acceptance, and kindness still exist. I just need to actively practice it for myself…
It happened almost every year. My team at LSS was so careful with our budget during the year that we ended up having an unexpected surplus in Q4. And, every year, we were perplexed about what to do about it. If we didn’t use it, the powers-that-be would be liable to allocate less of our…
Let’s talk about brand values! And the guest post hits keep coming! This one was for MarketingExecutive.io. I weighed in on the question, How Do You Reflect Brand Values in All Aspects of Your Business? Please read and share! https://marketingexecutive.io/qa/how-to-reflect-brand-values-in-all-aspects-of-business-14-strategies Want to read more insights? Here’s my blog page. A brand is more than your…
‘Tis the season for guest blogs! I’m excited to be included in this blog post by Mandel Marketing. My POV on branding for start-ups? Your brand is your starting point! Read on for more actionable insights! Let’s talk about your brand! Schedule a discovery call today. Tweet
