Imagine your nonprofit as a signal tower, broadcasting a message to the world. A strong brand ensures that your signal is clear, compelling, and powerful enough to reach the right people—those who feel a deep resonance with your mission. Without a strong brand, even the most heartfelt calls for volunteers can be lost in the…
I was honored to be asked to contribute to this BrandAwareness.io article along with other marketing experts. Here’s what I said. Nonprofit Campaign Engages Younger Generations Nonprofits earn better results when they tailor their fundraising and marketing strategies to specific audiences. By understanding the people they want to reach-their interests, concerns, and motivations-they can create…
Giving Tuesday is coming up. Many nonprofit marketers and fundraisers are scrambling to get their digital and print appeals ready for the second biggest fundraising day of the year (Dec. 31 is the first). But I suggest that we think about Giving Tuesday as more than just a fundraising opportunity—it’s a platform to showcase your…
It’s been a hell of a week. If you’re like me, you’re feeling the stress and strain of a divided nation and an uncertain future. I feel unsafe in this increasingly negative and judgmental world. I’m trying to remember that love, acceptance, and kindness still exist. I just need to actively practice it for myself…
It happened almost every year. My team at LSS was so careful with our budget during the year that we ended up having an unexpected surplus in Q4. And, every year, we were perplexed about what to do about it. If we didn’t use it, the powers-that-be would be liable to allocate less of our…
And the guest post hits keep coming! This one was for MarketingExecutive.io. I weighed in on the question, How Do You Reflect Brand Values in All Aspects of Your Business? Please read and share! https://marketingexecutive.io/qa/how-to-reflect-brand-values-in-all-aspects-of-business-14-strategies If you’d like to evaluate and/or update your brand so that it’s reflected both internally and externally, reach out! I’d…
‘Tis the season for guest blogs! I’m excited to be included in this blog post by Mandel Marketing. My POV on branding for start-ups? Your brand is your starting point! Read on for more actionable insights! Let’s talk about your brand! Schedule a discovery call today. Tweet
Guest blog alert! I’m honored to share my thoughts on aligning brand awareness with overall business objectives for BrandAwareness.io. Please read and share! https://brandawareness.io/qa/how-do-you-align-brand-awareness-with-overall-business-objectives I’d love to talk to you about your branding needs. Please schedule a discovery call today. Let’s get to work! Tweet
I’m honored to share my insights on customer feedback to shape marketing strategies in today’s CMO Times, although I would not have used that subtitle! Anyway, please read and share! https://cmotimes.com/qa/how-can-unexpected-insights-from-customer-feedback-shape-marketing-initiatives Tweet
In the nonprofit world, relationships are everything. The generosity of others powers your organization, so taking time to recognize and appreciate donors isn’t just polite—it’s essential. Effective donor recognition isn’t just about saying “thank you.” It’s about building lasting connections and making supporters feel integral to your mission. For many nonprofit leaders, the idea of…
