Of course they can! I think that doing good is always cool. But do most Americans think nonprofits are cool? Probably not. Coolness is not the first thing people think of most nonprofits. We are the bleeding hearts, the scavengers for cash, the reminders that the world is not perfect. I think most everyone know…
A promise made must be a promise kept — Aristotle We make promises every day. We promise our kids they can have an extra 30 minutes of screen time if they get their homework done. We promise our boss we’ll have a report ready by Friday. We even promise ourselves a reward if we go…
It’s intern season! As those bright, shiny faces show up at your door ready to learn about your organization and hone their skills within, be prepared to address the push and pull of engaging interns in your organization. Interns can be an enormous help when budgets are tight and resources are scarce. They can also…
All marketing professionals tell stories in order to sell their products or services. It drives a deeper commitment to a brand by uniting consumers through shared experiences. Nonprofit marketers are no different. In fact, I feel it is even more crucial for nonprofits to be effective storytellers in order to stay viable. Our stories of…
There’s been a lot of talk lately about the lack of civility and decency in today’s culture, especially on social media. It seems that the ability to make a real-time knee jerk reaction to a comment from a stranger on Twitter or Facebook brings out the worst in some people. I read recently that the…
As the Vice President of Engagement for a regional social service agency, I am responsible for creating meaningful opportunities for critical constituency groups like donors and volunteers to connect with our mission. The best way to do this is by sharing real-life stories of our clients and how our services assist them in bettering their…
March 5, 2019 Would you date a brand? It seems like a silly question but think about it. We all have deep and meaningful long term relationships with our favorite brands. I personally will not get out of bed unless there is the possibility of Starbucks in the very near future. My evenings are made more…
Feb 19, 2019; Posted on Nonprofit MarCommunity Repurposing or upcycling content is an easy way to optimize your resources, stretch your marketing budget dollars and reinforce your brand message. It just takes a little planning and coordination. Please read my guest blog and let me know what you think. Tweet
Branding may seem too “corporate” for a nonprofit but I’ve written in other posts that I don’t think that is true. Every organization has a brand. Every person has a brand. It is how your organization is perceived by the community, your donors, volunteers, clients, funders, partners, everyone. It’s your reputation. A brand is something…
January 7, 2019, Posted on Columbus Chapter of American Marketing Association website Read my article about purpose marketing for the Columbus chapter of the American Marketing Association. https://amacolumbus.org/purpose-marketing-is-the-new-cause-marketing/ For more information about my services, please contact me today! Tweet
