If your brand is committed to content marketing, you need a content calendar. This valuable tool will help focus your marketing efforts. Without a calendar, you risk wasting your budget on ad campaigns that don’t address your goals or turning off potential leads with emails that don’t address their needs or concerns. A content calendar…
My third Content Marketing Musings newsletter is here! This one is on the importance of writing simple B2B content that anyone can read. Please read and share. https://www.linkedin.com/newsletters/content-marketing-musings-6989038730997108736/ Tweet
“Decisions are made by those who show up.” — Aaron Sorkin I loved the television show “West Wing.” I thought it was so brilliantly written. The dialogue was witty, smart, and thought-provoking. The stories were memorable. Up until then, I had never really paid much attention to politics or even voted regularly. And I’m ashamed…
The second edition of my LinkedIn newsletter is here! It outlines my writing process. I hope you find my content interesting and useful. If you do, please share it with your network. https://www.linkedin.com/newsletters/content-marketing-musings-6989038730997108736/ Tweet
NOTE: This is refresh of a 2022 blog. I’ve added some additional insights for nonprofit leaders. No matter what kind of organization or company you lead, your donors or customers are always your best resource for insights into how you should talk about your brand. When you ask them the right questions, they’ll tell you…
Someone I admire suggested I start a LinkedIn newsletter and I thought “Why not?” So, here is my first edition. Please read and share if you find my content useful. https://www.linkedin.com/pulse/learning-sell-my-skills-pamela-georgiana-mba/?trackingId=x7p211okQiaky78snfmhhg%3D%3D Tweet
This is a blog I wrote two years ago about building brand awareness from the nonprofit perspective. I thought I’d repurpose it from a business perspective. Branding is important no matter the circumstances. The Internet is a noisy place. There are approximately 4.33 billion active Internet users around the world. These users visit the approximately…
October marks six months since taking my writing business full-time. It’s been both satisfying and terrifying. I’ve learned so much about business and about myself. I have a long way to go before I feel like my business is successful but I have hope. And meanwhile, I’m having the time of my life. I thought…
I am a huge scaredy-cat so Halloween is not my favorite holiday. I can’t watch horror movies without having nightmares. In high school, I ran out of the movie Ghoulies and waited for my friends in the lobby for it to end. Forget about haunted houses! I’d be a wreak. But in the spirit of…
I thought I would share some samples of content marketing, both stuff I’ve written and some of my favorite examples I’ve found through research. Let’s start with content created for customers in the Awareness stage of the buyer journey. As a reminder, the customer is grappling with a problem and is starting to research a…
