Let’s talk about brand values! And the guest post hits keep coming! This one was for MarketingExecutive.io. I weighed in on the question, How Do You Reflect Brand Values in All Aspects of Your Business? Please read and share! https://marketingexecutive.io/qa/how-to-reflect-brand-values-in-all-aspects-of-business-14-strategies Want to read more insights? Here’s my blog page. A brand is more than your…
‘Tis the season for guest blogs! I’m excited to be included in this blog post by Mandel Marketing. My POV on branding for start-ups? Your brand is your starting point! Read on for more actionable insights! Let’s talk about your brand! Schedule a discovery call today.
After writing the blog post last week on the need for nonprofits to focus on building an engaged volunteer force, I came across a study recently published by The Journal of Marketing that hypothesizes that today’s volunteer doesn’t want to be intimately involved with the organizations they donate their time to. The writers call this…
I had the opportunity to share my thoughts about foundational brand work in an article titled, What Are Examples of Challenges Faced During Rebranding Initiatives? thanks to Advertising Interviews and Featured. I shared my insights on the importance of investing time and resources in foundational brand work and the challenge of convincing leaders who want…
I provided insights to Advertising Interviews about an effective tactic to enhance brand engagement on a limited budget. My take was to engage your internal stakeholders as brand ambassadors. Please read and share! https://advertisinginterviews.com/qa/what-are-effective-tactics-to-enhance-brand-engagement-on-a-limited-budget
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
In my last few posts in this blog and in my Content Marketing Musings newsletter, I’ve laid out the process of building a mission-driven nonprofit brand, using the brand pyramid framework. This week, I highlighted the importance of creating a personality for your brand. Every brand has a personality — a set of human-like characteristics,…
As you may have read here on this blog or on my Content Marketing Musings newsletter, I’ve chosen the words Open, Position, and Balance as my focus words for 2024. To me, these words represent the things I need to do this year to optimize my time, deepen my business client list, and strengthen my…
Let’s talk about writing for HR-related clients. The power of words cannot be underestimated when writing for hiring managers, recruiters, trainers, and job coaches. Every sentence, message, and communication can attract top talent, enhance development, build meaningful connections, and shape the trajectory of individuals’ and clients’ journeys. Words can inspire, persuade, and propel people toward…
When I started freelancing as a copywriter, I focused on finding clients in B2C or D2C sectors because it seemed a better fit for my skills. After all, I spent 15 years working in restaurants and 13 years in corporate retail. I also thought B2C writing would be more fun. I loved working for Borders…