Branding vs. marketing for nonprofits. It’s a common misconception for many leaders. “Branding” and “marketing” are often used interchangeably. They are not, however, the same thing. For nonprofits, understanding the distinction and connection between these two forces is essential for creating an impactful organization. Branding builds trust and identity, while marketing drives engagement and action.…
As I reflect on this year and plan for what’s next, I decided to revisit the articles I wrote in my Content Marketing Musings newsletter on LinkedIn. Over the past twelve months, I’ve consistently shared insights, strategies, and stories designed to help mission-driven organizations—nonprofits, healthcare providers, B2B service companies, and faith-based organizations—clarify their brand messages,…
I was honored to be asked to contribute to this BrandAwareness.io article along with other marketing experts. Here’s what I said. Nonprofit Campaign Engages Younger Generations Nonprofits earn better results when they tailor their fundraising and marketing strategies to specific audiences. By understanding the people they want to reach-their interests, concerns, and motivations-they can create…
It happened almost every year. My team at LSS was so careful with our budget during the year that we ended up having an unexpected surplus in Q4. And, every year, we were perplexed about what to do about it. If we didn’t use it, the powers-that-be would be liable to allocate less of our…
And the guest post hits keep coming! This one was for MarketingExecutive.io. I weighed in on the question, How Do You Reflect Brand Values in All Aspects of Your Business? Please read and share! https://marketingexecutive.io/qa/how-to-reflect-brand-values-in-all-aspects-of-business-14-strategies If you’d like to evaluate and/or update your brand so that it’s reflected both internally and externally, reach out! I’d…
‘Tis the season for guest blogs! I’m excited to be included in this blog post by Mandel Marketing. My POV on branding for start-ups? Your brand is your starting point! Read on for more actionable insights! Let’s talk about your brand! Schedule a discovery call today.
After writing the blog post last week on the need for nonprofits to focus on building an engaged volunteer force, I came across a study recently published by The Journal of Marketing that hypothesizes that today’s volunteer doesn’t want to be intimately involved with the organizations they donate their time to. The writers call this…
I had the opportunity to share my thoughts on an article titled, What Are Examples of Challenges Faced During Rebranding Initiatives? thanks to Advertising Interviews and Featured. I shared my insights on the importance of investing time and resources in foundational brand work and the challenge of convincing leaders who want a new logo yesterday…
I provided insights to Advertising Interviews about an effective tactic to enhance brand engagement on a limited budget. My take was to engage your internal stakeholders as brand ambassadors. Please read and share! https://advertisinginterviews.com/qa/what-are-effective-tactics-to-enhance-brand-engagement-on-a-limited-budget
Building visibility and recognition for your nonprofit’s brand is like painting a masterpiece. It requires creativity, patience, and a keen eye for detail. But fear not, my friends, I’m here to share some tips and tricks to help you master the art of brand awareness and make your organization shine! Crafting Your Canvas: Defining Your…
